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When people hear about greenwashing, they typically think about how various unscrupulous companies market their products as being eco friendly when in fact they do not lower their carbon footprint at all, and may in fact actually contribute to the degradation of our planet as we know it. However, greenwashing means so much more than that. There are so many ways in which the topic can be broached, and in which companies can undo the good deeds which they lay claim to. In large areas, they can spend a lot of money on renewable sources of energy, installing solar panels, and generally making themselves look better to the outside world. However, behind closed doors, they are still using harsh chemicals which do not break down, are not septic safe, and which are being dumped into rivers and oceans through waste disposal areas. This toxic buildup can do more harm than is required to keep non-renewable sources of energy on the books. This example shows how companies can appear to do one thing, when in fact they are not being completely honest or accountable to their community all the way through. Envirosafe Solutions provides eco friendly industrial liquid and other types of environmentally friendly liquids to companies and businesses and individuals all over Australia. Our nation has a goal to become mostly or completely renewable as soon as possible. We wish to maintain our sustainability, thus ensuring our existence and the existence of our great-great-grandchildren. We wish to maintain our modern standards of living while also turning and changing everything over to something renewable. Our goals are lofty, but our chemical solutions are part of the biggest step forward in eco friendly renovation. While construction and energy maintenance can be made more easily sustainable, chemicals are still used on such a wide scale that it is necessary to keep our production eco friendly as much as possible. That is what we at Envirosafe Solutions are doing. That is what we hope to accomplish here. As for leveraging the greenwashing effect to your benefit, you only need do one thing: Become accountable to your very core. That way you have nothing to hide when customers come calling. This article has been taken from http://www.envirosafesolutions.com.au/articles/?p=2703
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