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Small business owners can attest that many of the telephone calls they receive each day are from people who simply want to know more about the business and the products and services that it offers. By effectively using a sizzle line to provide this information, business owners can increase productivity by freeing up their time and resources. What is a Sizzle Line? A sizzle line is essentially a virtual telephone number that leads to a recording. For instance, a business owner may choose to put that telephone number on their advertisements instead of the line that leads directly to the business. This way, consumers who simply want more information about the products and services can get the information they need, and the business employees are not required to repeat the same information to callers over and over again. It is especially useful in prospecting and garnering leads because it can help to separate callers who are truly interested in products and services from those who are just curious. How to Use a Sizzle Line There are several ways that a business can use a sizzle line. They may choose to record their own message via telephone, similar to recording a voicemail greeting. On the other hand, they may choose to hire a professional company to write a jingle and create a more professional recording. This media must be uploaded to the system, but common audio file formats are generally supported. The line can be combined with other features so that callers can press a button to hear the information that is important to them rather than sitting through a lengthy recording that contains tons of information they do not need. Generate Leads A sales-based business would surely fail without a steady stream of leads. This is especially true in the real estate industry and others like it, as there are people who are truly looking for a new home and those who just want to take a look around. By providing the sizzle line number on business cards and the like, employees and business owners can easily determine which callers are actually ready to take the next step and stop spending their time answering questions for people who are not ready to commit. Of course, the telephone number will also provide options to contact an agent directly once the recorded message is over. Call Capture Feature Although a sizzle line will provide an opportunity for callers to connect with a live agent or leave a message for a later callback, employees may actually miss out on leads if they are not diligent. Combining the call capture feature with this telephone number will allow employees to view all of the different telephone numbers that called the line during any given period of time. This way, if a caller leaves a message but forgets to leave a telephone number, the employee still has a way to get in touch with the caller. When it comes to providing information to clients and customers, business owners and their employees may spend hours of their day explaining things over the phone. A sizzle line can provide callers with all of the information they need while allowing business owners and employees to focus on the more important parts of running the company.
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Sizzle Line, Virtual Telephone,
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