Majority of people are speculating that the authorship verification initiative by Google is a step towards enhancing the popularity of its not-so-popular social networking site, Google+. However, the fact is that the authorship program is being created with the intention of minimising spam and duplicate content, and provide greater leverage to quality bloggers and writers.
While the authorship program is still underway, those who have already implemented it are going to reap search engine optimisation benefits in the long run. If you have been running a blog using a fictional name or the name of your organisation, it is time to create personalised Google+ accounts of all the contributing writers and content creators and insert additional images and links to improve rankings. Significant improvement in the click through rate and rankings has been witnessed by those who have integrated the Google authorship program in their search engine optimisation strategy.
Early adopters can gain better author rank because they will be given more value for the quantity and quality of their content, as well as the size of their audience, besides their activity level on Google+.
So, if you haven’t verified your authorship yet, it’s time you do it now. Presented below are the steps that you can take to verify your authorship.
1. Create a Google+ account and sign up for authorship by entering your valid email address.
2. For blogs with multiple contributors, it is preferable that you include all the author names in each link of the blog posts to the author page.
3. Each contributing author should add the link of the domain of their blog in the contributor section of their Google+ profile.
4. Always ensure that when any of your blogs are searched on Google for the relevant keywords, the verified authorship should be visible, i.e. your name in the author field, your picture and the links to your other works.
Being your professional account, you should avoid using pictures that may be offensive or unprofessional. Also, try to link to only those write-ups of yours that are 100% original and valuable.
A proactive approach in verifying your authorship can give a distinctive advantage over your competitors and bring you more visibility and links. With high quality content and a verified authorship, you can create a strong following for yourself and your brand that would give you the motivation to create more engagement-oriented content.
This entire authorship agenda is a way to improve the quality of search results and Moreover, it is an effort to give more credibility to those who have something valuable to offer to the audiences and push low-quality-content generators away from the high ranking positions.
Thus, now it’s all about being real, coming out in the limelight and generating personalised contents that are user-centric, not just meant to up the search engine rankings – So get started with setting your authorship now. Sigma Infotech is an Australia's best Search Engine Optimisation Company. We deliver Top 10 ranking on Google through our strong strategies. For more detail call us at 1300 78 20 23 or drop your mail at sales@sigmainfotech.com.au
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