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In order to be successful in any business, you must be making enough revenue and profits. For the virtual assistant this means that you must be able to secure and satisfy enough clients to make your business worthwhile. A major part of doing this, is getting the word out about your services and making it clear why you are the best choice out of all the other virtual assistant currently on the market. Marketing yourself should therefore be a crucial part of your workday in your career as a virtual assistant. As mentioned previously, marketing your skills consists of two things, firstly, defining exactly what makes you and your business different, and secondly, choosing the right media outlets, according to your skills and your target audience. In business theory, these are two very important factors in the generally accepted marketing mix – product and placement. You are the product and how and where you market would refer to your placement. What sets your product apart from that of other virtual assistants is what business scholars and professionals refer to as your unique selling point. The title is fairly self-explanatory. What makes you unique? This is what your marketing and selling techniques should highlight. Are you skilled in Photoshop, programming, database management or social media management? Or are you experienced in your potential client’s industry, non-profits, blogging, or manufacturing for example? It is important to be prudent and aware that you are most likely not the only virtual assistant your client is considering. At Virtual Assistant Philippines alone, there are hundreds of virtual assistants from which a potential employer can choose from. It is no wonder then, why highlighting your individuality and unique skills set or background is so crucial to increasing your visibility in the job market. Secondly, once you have identified what makes you the most unique and the best virtual assistant money can buy, it is time to figure out how exactly you will share this information. You do not want to simply update your Facebook profile. You need to select strategic marketing channels that will get your name to potential clients. Facebook, Twitter and LinkedIn profiles are of course very important, particularly if you are just beginning to build your career. In addition to these however, you should set up additional profiles on freelancing forums like Odesk, Scripted, Freelancer and the plethora of other options available. Blogging and posting webinars and other tutorials are also interesting and effective self-marketing tools you could utilize. Do not forget word of mouth marketing, good feedback from clients is sure to encourage other potential clients to choose your services. In all of your marketing efforts, make sure that you are highlighting your unique skills and make yourself appear to be neon pink in a sea of gray. http://www.virtualassistant.ph/how-to-market-yourself-and-your-virtual-assistant-business/
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