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With the continuing explosion in internet shopping the competition between the different sites gets fiercer and fiercer. Just type in the search engine the words new shoes and perhaps several hundred thousand sites are listed. Unfortunately, if you are the proprietor of one of these sites and you have not utilised or even heard of search engine optimisation then your business may well be on page eight hundred and thirty-three with about zilch likelihood of attracting more than one visitor a year let alone a single sale. There are different answers to the question of how many websites there are registered around the world but about twenty thousand more are added daily to the list and the general belief is that there are at least seventy to eighty million live ones. Many times more than that are registered but remain dormant. When launching a new site you must employ the services of a good web designer and if in the UK they should also be search engine consultants UK. Ideally, the web designer should be part of a team of SEO people and all three key partners in making the business grow should meet as early as possible. You as the customer and the web designer with SEO expert should be able to agree a budget for the website and on-going promotional costs. Never make the mistake of thinking that this is wasted money otherwise you will never rise up the rankings on the web pages unless you are one of the very tiny minority with an utterly unique product on which you are going to make a quick killing! If you opened a high street retail shop to sell your goods then conservatively even in a small town the rent, rates and electricity are going to cost a couple of thousand pounds a month. On the other hand, if you allowed just half that for promoting the same online business your chances of success improves enormously. Most big companies work on the principal of spending a certain per cent of pre-tax profits on marketing and this figure remains the same whether they are making fifty thousand pounds profit a year or fifty million pounds profit a year. Try to think along the same lines and business should grow at a steady rate. In many cases the figure is around seven or eight per cent and when you reach the heights of making millions of pounds profit a year there will be no reason you are not the banner headline site at page one of your chosen product online. A good search engine partner in your business has a vested interest in your success as he will be justifiably hoping to remain partners whilst watching your business grow. There are many stories of Web designers and search engine consultants UK becoming so embroiled with the success of their clients that they have been persuaded to jump ship and become part of the business much to the chagrin of their previous employers. For more about search engine consultants UK see http://www.yourseoconsultant.co.uk/
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