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How to advertise during recession? by buyers Galore





Article Author Biography
How to advertise during recession? by
Article Posted: 11/05/2012
Article Views: 107
Articles Written: 28
Word Count: 461
Article Votes: 0
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How to advertise during recession?


 
Advertising
Recession is a global phenomenon now. It started a couple of years back in the United States but due to the global inter-dependency of work, resources and jobs, it soon spread to all parts of the world. The most affected by recession were marketers and advertisers, because now there was no money left in the company’s coffers to advertise. Let alone the millions of dollars that companies used to spend annually, companies didn’t enough have enough to pay their employees. When recession struck, people started thinking alternative ways to sell their products. Small firms got an easy way out and soon other companies followed. The alternative way is free classifieds!

Classified advertising got a huge impetus after various companies started their classifieds Australia website. Classifieds became literally free and even if not free; it definitely became more convenient to place an advertisement at very reasonable costs. Classified advertising allows people from various backgrounds to post an advertisement regarding a product or a service and with the internet being in place, the selling time has really become short. A good percentage of people sell their products within the day of placing the advertisement. After all, your product listed on the classified website turns up on search engine results in case anyone is searching for the similar product.

Classified websites are generalists as well as specialists. Generalists have a separate section for all product categories whereas specialist websites only cater to the niche. Here’s a look at some of the popular specialist websites:

• Car Classifieds: Such websites specialize in sale/purchase of new and used vehicles. They’ve a separate section for all kinds of vehicles such as LUV, SUV etc. A user can browse through; enter a search based on criteria such as model, make year, mileage, price and area where the seller is located.

Personal classifieds: These websites don’t sell a product as such, but might sell services such as parlours. However, in general, they’re meant for purposes such as dating and match making for wedding. People can put in their personal details such as age, gender, educational qualification, present job etc. and await response from the opposite sex.

• Job Classifieds: Most interesting for the youngsters of today, job classifieds are used by companies to list all the jobs open and then attract applications from eligible candidates. Fresh graduates frequent such sites more because they have zero reputation or contact in the market and need a level ground to make a start. Classified websites have come in the form of boon. They are helping out people tremendously by allowing a fruitful medium between buyers and sellers. Free classifieds are even better, since they can save a lot of money on the advertiser’s part.

Related Articles - Classifieds Australia, Car Classifieds, Job Classifieds, Personal Classifieds.,

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