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Crafting Headlines That Shout by Carl Ramirez
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Crafting Headlines That Shout |
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Education
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You want fresh content for your site for two reasons. You want to keep search engines happy, and you want your targeted audience coming back for more. Over time you gain a following, a reputation, high traffic. This kind of credibility translates into people clicking on your links, signing up for your program, buying your product, asking for more information. But the first hurdle is getting your readers' attention. You do that not with overlarge fonts in painfully bright colors, but with an article headline that shouts. Before your article is read your title must give readers an incentive to read the first paragraph. Here are tips on how to craft such headlines. Write a line that hints at what's inside, but never mislead. Remember that credibility translates into action. The Internet is one big word-of-friends'-recommendations community. If you write "Six ways to earn tons of money on your spare time," there had better be six ways, and "tons" had better be qualified. Keep your targeted keywords in your title, but keep your title relevant to your content. In an attempt to gain search engine ranking, many site owners stuff keywords all over their articles without regard for the readers who have to endure them. Search engines do find your site, but search engines don't buy from you. Your readers do. So it's a balance. You use keywords so search engines find your article. But you also make sure that once people find your article, the title is just right to keep them reading. Avoid dullness and vagueness. "About computers" is not going to get attention, and neither is "Reliable protection for your family." Go for specifics. Such as "How to protect your data while you format your PC," or "Six ways to increase home security without spending a dollar." Specifics are what people look for. Throw in some specific keywords and you'll be writing about specific problems people look for answers to. Go with numbers. If you're writing about ways to lose pounds, you'd better throw in some numbers. People like to be assured they will be reading something precise and finite, not something that will ramble on and on. "Two ways to lose 10 pounds in a week" is specific enough. How long? Two weeks? How many ways did you say? Just two. This means that after the two ways have been described, the reader gets a sense of closure, as promised in the headline. Know you product and audience well. If you're writing about antique jewelry, you had better know the demographics of the people who buy online jewelry, what they like, and so on. This way you can appreciate your product from their point of view. You can then devise an angle for your article that connects with your particular audience. This knowledge is reflected best in a headline that hits a target audience and draws them in. Visit forums and blogs and check out what topics and problems your target audience is into. There is no substitute for research and creativity. If you want your article to be read, begin with a headline, and make it shout. college essay order
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