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Let's take a closer look into how you can find value in your SEO Certification. 1. Education - Laying the foundation to a career as a Professional SEO is the same as any other job skill you want to acquire. Finding an institution or training facility that offers what you're looking for is half the battle. There are many different organizations that offer training in search engine optimization your job, in the research phase, is to find a program that is backed by a good solid reputation of industry standards. a. Is the program backed by any education institutions? b. Are the instructors SEO Experts themselves? c. Is the material updated consistently with industry changes? 2. Job Opportunities - At the time of this article there where over 12 pages of companies looking to hire SEO Consultants and Internet Marketers on CareerBuilder.com. Most of these companies where looking for individuals who understood search engine optimization and marketing and could implement the latest techniques and strategies into an existing web site. Now SEO Professionals are being taken seriously. Companies are seeing a real need for certified employees. 3. Spreading the Word - A large part of the world still does not even know what engine optimization is all about or how it applies to them. One of the first things you can do as a new SEO firm is to provide valuable information, on your site about optimization and the benefits it can hold for your customers on the Web. Become the industry expert to your customers. 4. Industry Recognition - Businesses are becoming more aware of the top training facilities across the country. SEO Firms that advertise they are SEO Certified and can back those certifications by proven results are sought after daily. Post your credentials where they can be found, they do hold value. 5. Understand the Art & Science of SEO - There is definitely a difference between the art and science of SEO. Are you using both factors? Can you explain both to your customers? Everyone can logically perform the science of SEO (title tags, body text, link text etc.) but very few SEO's know and understand the art of SEO. Be creative with each Website you work on. All sites are different and there are different factors on each site that can and should be explored. Show your customers that you can think more laterally (outside the box) when it comes to their online presence. One small thing like setting up a blog and showing them how to use it (a factor in the art of seo) can set your company apart from the rest. 6. Choosing the Right Clients - Research, research and research some more. I can not stress enough just how important this is in choosing the right clients. You want customers you can make a true difference with. Those clients that give you limited access, or are set on using the keyword list they provide you are not the customers you really have the option to make a difference with. You need to find customers that allow you to research and implement their customers search behaviors. Are you only optimizing for the keyword phrases your customer provided you or are you looking more closely and trying to determine search behaviors? If you take into account behaviors of the searchers you will find a true value in your SEO skills. 7. Long Term Business Relationships - Word of mouth and return customers are the best way you as a business owner can validate your profession. Resist from making promises you can not back up and remember the best plan of attack is to under promise and over deliver. Set your goals realistic. For example: You know with your research you should easily be able to achieve a first page ranking in less than 6 weeks. Tell your customer you anticipate seeing results in 3 months and that you are hoping for a page 2 or 3 result. (If their current results are no where to be found this will be a huge result for them.) When the results happen quicker and a much higher ranking your customer will be ecstatic and will be anxious to share the news with all of their friends. Viral marketing has just been put in place and you are long on the way to keeping that valuable customer. 8. Results over Certification - Even though the Certification that hangs on your wall will give you the knowledge and confidence you need to perform your internet marketing services it is in no comparison to the actual result you can share with someone. Customers like to see proof. They want to see that you have been able to make a top ranking with another company. Show them ranking results. Record all of your efforts. Run before and after ranking reports. These reports are valuable when meeting with a new client. 9. Re-Certification - The Internet world changes on a daily bases. What may have worked this year may not be the same techniques that will work next year. There are strategies that some SEO's may have put in place that are now considered spam so it is vital that your certificate be kept current. Check with your training provider and be certain that they keep advice you on any changes that may take place. Ask if they offer re-certification or additional training modules to keep your skills up to date. Nothing looks worse and is detrimental to your image then advertising an out of date certificate. Let your customers know that you are dedicated to keeping their Web site ranking in the search engines by continuing your search engine optimization and marketing education. 10. Setting Standards - As a SEO Specialist you are setting a personal standard for yourself. Your certified credentials prove that you have the skills necessary to achieve results. You are showing that you have been trained in the latest techniques and strategies used today. Keep your entire methods completely white hat. Never result to black hat techniques and continue to build your SEO skills in the utmost professional manner. SEO India provides all kind of Exper IT Development and SEO Optimization Services SEO India provides all kind of Exper IT Development, SEO Optimization and SEO Company
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