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Integrating video in your website Share your video Increase your online presence and brand popularity by sharing your video content wider than your website. Here are some of the most commonly known share websites, but there are various others out there. Use a streaming video player as opposed to a download video clip (such as mov, mpeg, wmv). People are impatient. They are less likely to view your video if they are forced to download it first. Flash Video is the most common choice as its already installed on 99% of computers (source). Its also a much smaller filesize than other formats, meaning your bandwidth or quotas should be able to support the traffic. Make sure the video player complements your site not dominates it. Provide a full-screen option instead. We have developed a freeonline video player which is fully scalable, with subtitle function and full-screen option (unbranded) to complement any site. Please fee free to use it. Upload a video sitemap (see Google SEO guidance above for more information). Search engines read text not video, and so a video sitemap tells search engines the video is there and display this in the search results. Statistics prove that surfers are more likely to select a link which has a video player listed! Alternatively, if webspace really is an issue for you, you can integrate an externally hosted video player into your website. The use of /video should complement a website not dominate it (unless of course your website is a video share platform such as Youtube.) Here are some top tips for video integration: (a) Free hosting: If you choose a free option, such as youtube, then you will need to consider that this will display branding and you will have no control over any 'related' videos displayed at the end. (b) Paid for hosting: There are also various other other paid for providers. Some of these stream in high definition, but can also be expensive. Shop around! Always have a click to play option. Never have your video playing automatically on page load if it has audio. This can be incredibly annoying for returning customers, or for those that simply didnt want to watch the video. Integrating video in your website Share your video Increase your online presence and brand popularity by sharing your video content wider than your website. Here are some of the most commonly known share websites, but there are various others out there. Use a streaming video player as opposed to a download video clip (such as mov, mpeg, wmv). People are impatient. They are less likely to view your video if they are forced to download it first. Flash Video is the most common choice as its already installed on 99% of computers (source). Its also a much smaller filesize than other formats, meaning your bandwidth or quotas should be able to support the traffic. Make sure the video player complements your site not dominates it. Provide a full-screen option instead. We have developed a freeonline video player which is fully scalable, with subtitle function and full-screen option (unbranded) to complement any site. Please fee free to use it. Upload a video sitemap (see Google SEO guidance above for more information). Search engines read text not video, and so a video sitemap tells search engines the video is there and display this in the search results. Statistics prove that surfers are more likely to select a link which has a video player listed! Alternatively, if webspace really is an issue for you, you can integrate an externally hosted video player into your website. The use of /video should complement a website not dominate it (unless of course your website is a video share platform such as Youtube.) Here are some top tips for video integration: (a) Free hosting: If you choose a free option, such as youtube, then you will need to consider that this will display branding and you will have no control over any 'related' videos displayed at the end. (b) Paid for hosting: There are also various other other paid for providers. Some of these stream in high definition, but can also be expensive. Shop around! Always have a click to play option. Never have your video playing automatically on page load if it has audio. This can be incredibly annoying for returning customers, or for those that simply didnt want to watch the video. video production london, video production uk
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