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Should you go with digital printing for your marketing needs, or should you stick with the more traditional offset printing? While the latter remains the usual choice for commercial printing that is of high volume, the former has unique capabilities that give it some distinct advantages. Here we offer several reasons why you should go with digital means for your printed materials. If you are savvy in your direct marketing skills, then you know that personalizing every piece of printed material is going to be very effective in getting the attention that you want to get. Having every letter or brochure you send out begin with the prospect's name ("Hello Mr. Austin or Dear Mrs. Fellows ...") is something that digital printing is very capable of. When you use digital, you can easily include as much data or text within each letter, brochure, or flyer as you need there to be. When you do short run printing, the cost for each copy will be less if you take the digital route. Whether you wish to print out only a handful of items to several hundred, digital printing is the most cost savvy approach. Maximizing the dollars you have to spend on printing matters and that is where using the latest technology comes into play. The start up costs for digital printing can be kept at a minimum. On the other hand, the start up costs for the plates and the press for doing offset lithography are more expensive, and short runs tend to be more costly for each copy printed. Offset litho is not as expensive if the press runs lean towards the longer side. The longer the run needs to be, the less costly it will become. Matching colors tends to be done more accurately when offset litho is used. If matching up colors is not one of the more significant points of the printed communications you have, then digital work should prove to be just fine. It is the other capabilities possessed by the digital option that make it the superior choice. For those with a deadline looming, digital printing has a fast turnaround time. If you have output-ready files and can supply them to the print company, then your products can be created without the need for any more processing. You do not have to worry about the drying time of the ink because your images are dry when they are put out from the press. The bindery operations that must come next in the process can then be completed. For example, the images can then be cut and folded as required. If you are not fussy about the type of paper that is used, or the size and weight of it, than your best option is digital litho. However, if you require lightweight or heavy paper, or that which is textured, then offset printing production would allow for a greater range of options. If you've considered your options and think your best choice is digital printing Boston has one clear choice for efficient and reliable service at Boston Business Printing, so visit: http://bostonbusinessprinting.com.
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