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Banners are used for many different things generally speaking they serve the same general purpose though. They are a good means to convey a simple message over to people with ease. They catch attention easily, for example if you want to open a new restaurant in Austin a big banner announcing “coming soon” will let the local residents know that construction and refurbishing are reaching an end. They also have private uses, with more people more dependent on GPS systems were are usually approximate at best being able to put a big banner up to announce a location is a useful tool when hosting a party. The GPS might only get the person to the neighborhood in question but not the house itself. It’s not a big deal but walking up to the wrong house on a street lined with cars and knocking the door can be painfully embarrassing. A large banner also makes it easier for any Catering staff or early guests who might be there before the crowd. Communication is a tricky subject because there are so many different layers to it and different issues to take into account. Tone can be particularly difficult to convey with print media. Banners for example are generally speaking best for big bold and happy announcements. It would be inappropriate to mark a house for a funeral reception with a large banner even one in somber colors. Some of this is just cultural as generally speaking large banners are used to announce beneficial things. It does come down to controlling the tone conveyed. The bizarre thing is that some messages that should be somber are often portrayed with upbeat tone. “Closing soon” is really a sad message. People are going to lose jobs, someone’s possibly losing a business they’ve invested their whole life in. yet it’s often announced with bright colors and a large banner? Does this run counter to the argument that banners aren’t good for somber messages? Not really because they are designed to excite and get people interested. A closing soon sign means that there will be big clearance sales and the last chance people have to move the inventory out the door and usually at a stiff bargain. Banners are just one facet of human communication but a rather interesting one as they must contain simplified messages that can be read from great distance. They don’t work for everything but they do serve a good balance between commercial and residential uses. An Austin business owner isn’t the only one who’ll use a banner, they are useful for people looking to host a home party. Banners Austin - Miller Blueprinting an Austin based printing company. With the personnel and technology they can reproduce or create anything necessary for your business. They are the trusted resource for architects and real estate professionals in central Texas, maybe they should be your resource too for banners, reprographics or anything else a printing company can provide. They can be reached online at http://www.millerblueprint.com/default.asp or contacted by phone at 800-512-3469.
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