|
ActiveAdultLiving.Com has stepped up its social medial activities, with the aim of developing a strong network of fans and followers in the Social Media Networks so that exciting interactions can take place between the company and the consumers. With the importance of social networking growing rapidly, FaceBook and Twitter are no longer for just the college kids to keep in touch with friends. More and more ad spend is being shifted to online marketing from the traditional modes of advertising by companies of all scale and form. For ActiveAdultLiving.com, whose business is totally online, going viral on the key social networks is more of a necessity rather than choice. “We see various marketing activities being carried out via social media networks (SMN) such as Twitter, Facebook and YouTube. These mediums offer vast opportunities to tap onto consumers directly. There is lot of interaction going on with the customers and the public. So, we decided to make our presence felt in the SMN platform” stated Stephen LaCount, the cofounder of AAL. Analysts note that SMN platforms such as Twitter and Facebook are ideal for enhancing company public relations and corporate image as it allows customers to make public their own word of mouth recommendations and endorsements. As these endorsements are not paid for, they carry more credibility, especially as the recommendations come from a known member in a person’s social network. “We can use social media channels such as Twitter, Facebook and YouTube to communicate our messages as well as induce the audience to visit our websites. This generation of extra traffic to the company’s website, can increase awareness as well as convert to sales for our advertisers as well” states Lisa LaCount, cofounder of S&L LaCount Enterprises, the company that owns and operates the ActiveAdultLiving.com website among others within their portfolio of websites. Social media brings the added benefit of increasing the return on investment in terms of ad spend and helps the company improve its product offers, services, etc. Most social media platforms, once engaged, become a major source of suggestions for new products and service improvements as well as encouragement since fans and followers are happy to share their feedback. “We delayed our move to go heavy on the social media scene as we were not sure how active the 55+ age groups are within these networks. However, now that we have initiated the move, we realize that our Baby boomers are not such laggards when it comes to keeping up with the Internet trends!” noted Stephan and Lisa LaCount enthusiastically. ActiveAdultLiving.com is the most comprehensive source of information on over 5,800 senior living communities thorough out the USA, Canada and Mexico. The AAL site allows people searching for their perfect senior retirement community to identify available housing and amenities options and consider them as per their needs and available budget. According to the company information, consumers can now find ActiveAdultLiving in Twitter page via http://twitter.com/55ActiveAdult. Followers on Facebook can connect with the AAL page via http://www.facebook.com/pages/ActiveAdultLiving/148862828497342. Those who need information videos on YouTube can visit YouTube channel of AAL and view some of the fantastic Senior Living communities that are ideal for 55+ living. S&L LaCount Enterprises own and operate a number of other sites including their mobile-friendly interface ActiveAdultLiving.mobi plus ActiveAdult55.com, ActiveLifestyleCommunities.com, Over55CommunitiesNJ.com, and ActiveLivingNewsletter.com. The Active Living Newsletter is published 22 times per year with an e-circulation of over 33,000. Author: AcitiveAdultLiving is a one stop information site for locating the ideal Active Adult communities across the USA plus Canada and Mexico. State directory pages typically offer hundreds of choices of 55+ and active lifestyle communities. Visit AAL Twitter page or AAL Facebook page and become a follower or a fan to take part in exciting activities in months ahead. Subscribe to ActiveLivingNewsletter.com and receive the latest information on new communities, promotions and more on Active Adult Living industry. For more information on activeadultliving.com: Media Contact: Name - Lisa LaCount Email : lisa@activeadultliving.com Web site: http://www.activeadultliving.com Phone : 866 778 4816 Fax Toll Free 866 269 4545
Related Articles -
health, Fitness,
| 
