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One of the main things a business owner must do is learn which advertisements get the best results. Unfortunately, for most new business owners, the whole process of advertising is an actual trial-by-error adventure that can lead to many lost profits. The best way to advertise your business is to use a method that has been practiced for years. Offering promotional items to your customers and clients gives you the advantage of putting your business in front of thousands of prospective clients. Custom blankets are the perfect item for you to start with in this new marketing campaign. The formulation of a marketing plan that focuses on giving away a blanket that has been customized with your business name and logo should start with how they can be used to advance your business. Many companies often create a referral-based incentive plan to use these giveaways. For example, you could offer to send each customer a blanket who successfully refers a buying customer to your business. This method of using promotional products as an incentive often gets the best results and can provide your business with the most profits, especially if you can turn these new buyers into repeat customers. Another incentive-based strategy that can be used is to offer the promotional item for free to customers who follow your call to action. For example, if your goal is to increase the average sale amount from each customer, you could use the blanket as an incentive. Offering a blanket to each customer that purchases a set dollar amount of product from your company will increase the average sale amount. You also have the opportunity to use the promotional blanket as a method of getting attention for your business at certain events. If your company is planning to attend a trade show, they are the perfect gift to giveaway to those in attendance who take the time to visit your booth. Your competition may be handing out pens and notepads, but once the attendees see what you are giving away they will flock to your booth. The only thing you do want to be careful of is purchasing poor quality items to use as a giveaway. The item you use has to be quality or your strategy will backfire. You need the recipients of the blanket to come away with a good experience. Poor quality merchandise will not make them think of your company very positively. Custom blankets are something that everyone can use. In fact, the majority of people who live in cold weather climates often carry some type of blanket in their vehicle in case they go off the road. They are often carried along in cars for picnics and sporting events. Imagine that you have just given away the item to someone attending a major football game. They take the blanket along and it is seen by hundreds, if not thousands, of other fans at the event. The truth is that this particular item could just be all that it takes to put your competitors behind you. David Sheath is greatly experienced in the photo gifts industry. His website http://www.photogiftsmall.com offers more than 400 fully customizable products, including affordable personalized blankets that can be easily personalized with your own photos, logos, designs and text.
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