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The following article on School of Media and Communication gives a brief about the history of media and the way new mediums of communications have evolved in our day to day lives. The articles throws light on the pre-requisites a student should confirm before joining any college or institute for pursuing media studies. History of mass communication is as old as the human society itself, however, with the passage of time the modes of communication have changed and developed to a great extent. At the advent of mass communication, it was the mode of providing information, but now it is not circumscribed to dissemination of information only, but has also become a part and parcel medium of entertainment and education equally. Media is considered to be the fourth estate of any nation’s economy now. Entertainment and media industry is among the fastest growing sectors of our economy, therefore, there would be hiring of thousands of professionals in this industry in the times to come. To train the professionals for this creative and sunrise industry, there are numerous Schools of Media and Communication all across the nation. However, the most crucial factor is the credibility of the school a student chooses to take admission in. Unlike a common belief, Mass Communication is not confined to journalism alone. To a great extent mass media is a field, which includes all aspects of human communication ranging from advertising, films, books, magazines to films and television. Moreover, a great change can be observed in the concept of people working in mass media. Careers in Mass Communication are not only lucrative but also bring in a great deal of job satisfaction and expression of creativity. Till few decades back professionals with good communication skills and a degree in literature were only considered apt for journalism and other fields of mass communication. But now, all the fields of mass communication require well trained, tech savy and competent professionals. The top Schools of Media and Communication offer all the relevant theoretical and practical exposure to the students. As this field is more practical oriented, it is quintessential that whichever college you choose to take admission in, should give you sufficient industry exposure at the time of studies as well. WLCI offers graduation and post graduation programs to its students in its School of Media and Communication. The courses are designed with an aim to give students an ample of time and opportunity to get the industry exposure. Frequent visits by media experts and internship programs make students familiar with the culture and requirements of the industry in advance. Their acquaintance with the industry experts proves to be an edge for them when they come out in the professional world. It is proven that in all the top advertising, public relations and media houses WLCI students are always distinguished and carve a niche for them. Last but not the least, placement record of the institute is the best testimony of this, which makes it distinguished among all the popular Schools of Media and Communication Studies.
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