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The Dallas keynote speaker shares the four myths about self-promotion and the fact that women need to overcome these issues. It is an uncomfortable feeling for women when they talk about themselves and what they offer to the company. It is a fact that women try to avoid self-promotion and the reasons they give will fall under one of the four categories listed below. The Assertive Woman Myth includes women who feel like a show off if they talk about their accomplishments. Don't forget that intelligent marketing and arrogance are totally different. It is important to take action because this could be only way to move ahead in your career. Remind your boss about what you have done for the company or as a business owner, make public any events coming up. On the other hand, some women feel their work is so good, people will notice; this is the Queen Myth. This could be connected to girls growing up believing their knight in shinning armor will sweep them off their feet, so they wait?and wait. This is only heard of in fairy tales, which the greatest business speaker will explain to you. You will waste your time waiting because management will not notice as they are too busy. Some women feel that using friends and family to spread the word about you will work best. The Friends and Family Myth works through word of mouth and yes that works but not as well as sharing them yourself. Accomplishments are better explain by that individual rather than others telling about you. You will be able to go in more detail about your achievements than the people you know would. Having the "why bother" attitude puts you in the category of the Martyr Myth. You feel that you can't control what others think and that they judged you already. This is not true, peoples' minds can be changed but trying is a must. Even though people make snap judgments, if you are always excited about what you do, they will soon see this. You can overcome this obstacle by taking action and noticing this resistance you have about being in the spotlight. Taking small steps will get women ready for the competitive business world. Jotting down your strong points will help you remember them. In addition, every day read what was written and say it out loud. When you become more sure of yourself, you can begin to practice what to say on your friends and family. By doing these steps you will begin to feel comfortable speaking about yourself without feeling arrogant. Women need to know what they are worth and by noticing these myths described by the business keynote speaker they can begin these steps.
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