|
A web designer in charge of a website needs to know that quality is the key to success. There are many tips and tricks available that will help web designers to ensure people can find the site and that it continues to attract more interest. The most important strategy once the website has been built (and which should also be a consideration during the build) is SEO – Search Engine Optimisation. SEO is what increases your Google (other search engines are available) rankings and what brings your visitors to your door. There are many strategies that can be incorporated and in this article, we’ll look at a few of the most important. One of the most basic search engine strategies is the use of keywords and Meta data on your web pages. These are the aspects of a page that a search engine uses to index your page. Think of Google as one big database of information that needs to be referenced and cross-referenced. You need your pages to be indexed as consistently and efficiently as possible and this is where the right keywords and the most in-depth Meta data can help. You can either do some keyword research using a free tool such as the one supplied by Google, or you can ask your web design company to incorporate research and copywriting into your design package. Another simple strategy is the clever use of website URLs. These can be made more search engine friendly – instead of your page being named domainname/1005_3221994/page.html, it should be renamed to domainname/about_us.html. This will not only make the page easier for the search engine to index and fine, but also makes it more relevant to users. Keeping content fresh and interesting on your website is another sure fire way of keeping the search engines interested. Google loves fresh content and will reward you well for high quality content. What constitutes high quality content? Well, firstly your content needs to be unique as Google will penalise you for any content that is duplicated elsewhere online. You also need to ensure your content is not too keyword-rich. Aim for a keyword density of no more than 5%. Recent Google updates have been introduced to encourage better copy and Google has promised better search experiences for users and also better results for website owners following the new content guidelines. It’s also important that your web designers monitor your website traffic so that they can make the necessary changes that will ensure you get as many visitors as possible to your site and that these visitors from your targeted demographic. We know all there is to know about making your website work. Our web designers in Glasgow can help you whether you need a website designed from scratch or you need a complete revamp of your existing website. Give us a call today to find out more. We are one of the best SEO Scotland service providers. Our Aberdeen web design experts offering quality Web Design Aberdeen services.
Related Articles -
SEO Scotland, Web Design Aberdeen,
| 
