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Despite being essentially a handful of pages of solid text, classified advertisements are the bread-and-butter of print journalism and have supported even major papers throughout their lifetimes. Pattaya classifieds continue this trend in Thailand, as well as offering a remarkable opportunity for trade. Although the actual cost per advert is generally negligible, the cost of printing it is even lower. The result is that newspapers, through selling adverts in bulk, actually make a lot of their money out of classifieds. For the media, they are a vital supply of funding. As is the very nature of the media, though, what is a necessity for the newspaper’s owner is a valued service for the readership. Classified ads can be used to sell virtually anyone anything. On the simple basis that the circulation figures generally exceed a minimum of 20,000 – even for a mere provincial rag – an advert for whatever you may have available to sell is highly likely to reach the eyes of someone who is more than willing to buy it. Anything from houses, cars, computers, phones, services, jobs, furniture, pets, and even lonely hearts have appeared in the classified pages and been snapped up by avid readers. Despite the invention of online version which provide basically the same service, newspaper classified pages continue to provide a valued, localised service. Regardless of how “innovative” people may call the likes of eBay, Gumtree, and Craig’s List, they are basically exactly the same as classifieds, but with a couple of technological quirks. Pattaya classified ads are particularly popular because of the significant differences between the West and the Far East. The most notable – and, in this case, pivotal – difference is in the quality of the postal service. It is fine, within the UK, US, or Europe to post off a parcel to an eBay buyer and know that it will reach them within a couple of weeks, generally intact. In Thailand, all bets are off, making the likes of eBay or other online services unreliable. If you have no dependable postal service, you have no dependable means of getting what you are selling to the person buying. Thailand has thrived on marketplace-based trading for a long time. Classified ads continue to be successful because they are just an extension of that. It allows people for all across the immediate area to see what wares you have available for sale and what price you are offer, rather than just those who happen to know when and where the market is.
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