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Owning a small business like a gift store sometimes can be tough. In today's economy, you've got to do everything you can to make your business stand out from the pack. A lot of people today go to the "big box" stores to get a great discount. They know they probably won't get that personalized service - but they'll get the savings. But other customers flock to stores like mine - Little Treasures - because they know we have great prizes and the great customer service everyone desires. One of the big challenges a gift store faces is shipping gifts. We have to ship gifts all the time - as a gift store most of the time people are buying things to give to other people! So offering the convenience of being able to ship it to someone is a big relief to many shoppers. This is a top reason many customers will come back. They know they can come in and find something adorable their family member or friend will love - and they can also get it shipped out to them. But we also wanted those who received our packages to experience a bit of that personal service our Little Treasures customers feel when they walk in the door. Our salespeople greet people by name as they walk in the store. They know the value of getting to know people and developing relationships with our customers. Our customers are our friends you see. So we wanted the gift recipient to get a warm and friendly feeling when they got a gift in the mail. To feel as if they were getting something really special. Not just like shopping at any "big box" store where they grab something from a shelf and ship it out to you - not getting to know you. At our store everything is about celebrating those birthdays, anniversaries and other events right with you. We get excited about the happy times for our customers too! We chose personalized mailing labels that let our customers know right away this gift came from our store. Our store colors are grey and purple so the label was done in those colors. We chose a round label for something you don't see every day. And we added our logo, a purple hydrangea to the very top center of the mailing label. Now that's a package you are going to notice and get excited about opening! We had plenty of room to add all of the information we needed to. So we even added our website URL and a bit of information about the store. We added "Fine treasures and gifts from around the world since 1982!" It all fit under our logo and looked so attractive. We've gotten calls from gift recipients complimenting us on our gifts. Not just the actual gift but the way it is presented to them. We gift-wrap beautifully but we also get lots of compliments on the mailing labels too. The color combination. The purple hydrangea. The entire combination. That it was the first thing they noticed in their mail and they wanted to open it right away. So go ahead…stand out from the pack. You CAN take on the "big box" stores and WIN! Larence Reaves writes for MaverickLabel.com where you can buy shipping labels and also for another shipping label site that can be found here.
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