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Some retailers feel that a POS shop / retail software solution isn’t for them because they only have a single point of sale. Why invest so much money in something so complicated that you’ll probably never use half the features, right? Well, not really. At first, you might thing you won’t use many of the features but once you discover how POS software can streamline your operation, from stock control to marketing, you will soon wonder why you waited to implement the system, especially after you take a closer look at your profit margins. POS Shop / Retail Software Is Just as Effective for a Single Store Most POS shop / retail software solutions seem to focus a lot on promoting the ease with which one can synchronise information across multiple stores and how everything is stored on the web, allowing access to the information from anywhere. This can put some small store owners off POS software because they believe that this type of software would be too complicated and cumbersome for a small operation such as theirs. However, what they don’t realise is that this software is designed to streamline operations within each point of sale and synchronisation is only a small part of what POS shop / retail software can do. POS software is designed to optimise inventory management, improve customer retention rates, streamline logistics and much more. In other words, it’s meant to automate many of the processes within a store, which can be even more valuable to a small retail operation because it helps save a lot of money in the process. As a small store owner, you may have an employee or two, who are running around like chickens without heads trying to handle every aspect of the operation, from ordering stock to selling and everything in between. Marketing and customer relationship management is probably a dream because no one has the time to even think about it let alone devise and implement a strategy. However, if you were to implement a POS shop / retail software solution, stock management would be a breeze and you would be saving money in the process because all orders would be made based on statistical data. In other words, you wouldn’t be ordering tons of products that take forever to move off the shelves, blocking your cash in hard-to-move inventory. POS software could take over a number of other processes as well, including offering you vital reports on customer behaviour, which would help you devise a marketing strategy to increase your customer retention rate. All this would free up the time of your staff who could then focus on selling and building relationships with your customers. Remember, it’s much cheaper to retain a customer than it is to find a new one and repeat customers are the easiest way to enhance your profitability. There’s nothing more valuable than a loyal customer because not only do they spend more but they also advertise your store through word-of-mouth by recommending your shop to their friends, family and acquaintances. Retail software is essential in any operation, no matter its size. If you own one store or a chain of twenty, you simply can’t afford not to implement a POS software solution. The increased profitability and improved customer retention rate will make for a sustainable business model that will generate significant profits over the long term.
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