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Attracting new customers through the door of your shop or to your online store is one of the keys to establishing and growing your business. However, you should not end your marketing efforts there, as it is equally important to tempt them to return again and again. There are lots of ways to do this, ranging from price cuts and limited-time promotions to schemes that offer rewards for customers who give you regular business. You should also think about less direct factors such as how your retail space looks and the level of customer service your firm provides. It is easy to assume price is the most important issue when it comes to customer acquisition and retention, particularly in the current economic downturn. It can certainly be a key driver, particularly for online shoppers who can compare costs at a number of stores in just a few minutes. Not every business can afford to make significant price cuts on a long-term basis, but most can put together special offers on certain products to entice new customers to take a look at what they have to offer. Once you have persuaded people to make an initial purchase, you need to work hard to ensure they return and buy goods at their regular cost. One way of doing this that has proved effective for many retailers is to establish a customer loyalty programme. A simple scheme that allows people to collect points every time they make a purchase and redeem them for special discounts or travel vouchers is a real incentive for them to return to your shop. People prefer to buy from businesses they are familiar with and trust, so any plan that helps them become regular clients works well for both parties. To build on that rapport, you need to ensure your company offers the highest possible level of customer service. It goes without saying that your staff should be polite and friendly, whether they are dealing with the public face-to face, on the telephone, or via email and social media. This attitude will make a great first impression on potential clients and can also help strengthen established relationships. Every time your employees can answer a query from a customer or deal with a problem effectively, trust in your business will grow. You should also remember many members of the public view the whole shopping experience as important. Make sure your store, whether physical or online, is well laid out and that products are properly labelled and prices are clear. To discover more about how using rewards for customers can help your business, get in touch with Love2reward, the experts in client acquisition and sales promotion schemes.
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