|
We've been sitting around wondering when the good old book mark is going to disappear from the face of the earth, and we've come to the conclusion that that will happen when the book disappears. From the looks of things that could be a pretty long time. The main reason, as far as we can tell, is that the book itself shows no signs of disappearing. It's simply too versatile in its printed form for people to stop using them. Almost any business can find a way to market itself using bookmarks. But first they have to think about what their book mark looks like and what actually goes on it. In this day and age, everyone has to link to the internet. So the most obvious item going on the book mark is the website address. Street addresses and phone numbers are important if most customers are walk in traffic, but your website can give them complete location information, including location maps, and these can be updated on your website at any time. The name of your company and your basic business offering - what you do - goes on the book mark. Beyond that, the color scheme and any imagery should be chosen simply to convey a highly identifiable image: what your company is all about. Your logo, if you have one. If you are an independent business, by all means include the national or state association that you are part of. It adds enormously to your credibility. Now, as to the marketing. Since book marks are so inexpensive, we recommend sending them out with a shipment, with a bill, with a catalog, whatever it is you are mailing. But that's not all. You don't really have to have that kind of reason to get your book marks into people's hands. You can step back and look at the bigger picture and you may see more opportunities. Here's an idea worth considering: the start of the school year is a very busy time in most household. Kids are getting their schoolbooks and they are also getting back into the habit of reading. Now there's an opportunity like no other. If you have a business that caters to families: food, clothing, sporting goods, etc. you should make sure that your name stays front and center throughout the school year. Take advantage of the post office's program called Every Door Direct Mail. Pick a set of neighborhoods where you know many of your customers reside. Send out a letter with some sort of special offer attached to it, and in the envelope throw in some book marks for good measure. The idea we promote is that book marks are good marketing tools and you should be imaginative in looking for ways to distribute inexpensive tools such as that. Contact Conquest Graphics today for a discussion about using book marks to help you maket your products.
Related Articles -
Bookmarks, Bookmark, Book, Marketing,
|
