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Posters are bigger than ever. Well, maybe not in actual size, but certainly in popularity. There are a lot of reasons for this. One of them is that historically speaking, posters have always been a respected advertising medium. Because of their size, they can pack quite a visual punch. Because they have proven so popular as advertising media, they have achieved the status of an art form. As such, posters are not considered quite as mundane as brochures or flyers. They demand an extra effort to appear to make an artistic statement or to send a powerful message. One disadvantage that posters have is that, because they are placed in locations which may be quite in the public eye, they tend to be seen by people who are hurrying by. A good poster will grab someone's attention, but it takes a special effort to get people to slow down and stop and actually study the poster in detail. That's the ideal, but it's not often achieved. However, much has changed in the last few years, due to technology. The rise of the smart phone allowed a camera mechanism to be included on phones, and cameras allow pictures to be taken of something like a poster. Of course, that's a great advance if you want to capture the message of the poster, but then there came along a second advance, which goes even further. This, of course, is the QR code. Now, interested passers by can capture not just the image of the poster, but the QR code itself. Once both images are uploaded, the potential customer has access to in effect your entire company. That's just because the QR will connect to the website and the website tells him or her far more information than you could ever get on the poster itself. QR codes can be treated in two different ways. One approach is to use a code which looks exactly like a code. It looks like a separate element - a complexity of black rectangles arranged in a form which vaguely resembles a cross word puzzle. No doubt you've seen numerous examples. This image makes no mistake as to what it is. It's easy to spot and the viewer simply has to point a smart phone at it in order to capture it. The second approach is to integrate the QR code into the imagery of the poster itself. In other words, the QR code can become part of the artwork. The artwork can be of an unusual size or shape, and the QR code simply sits in the middle of it, sharing its color and visual texture. With a poster that has a high degree of visual content, the idea of integrating the code with imagery would probably be too tempting for those designers with strong artistic skill. And the result is interesting enough in its own right. It makes a great deal of sense to do it. Contact Conquest Graphics today for a discussion about using QR codes effectively with your posters.
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