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The Shanghai International Film Festival or SIFF for short was first held in October 1993. From its humble beginnings it has grown to become China’s only A category film festival and is the largest such festival in East Asia. The festival was originally held biennially until 2001 after which it became an annual event, the only exception being 2003 when it was cancelled due to the outbreak of SARS. SIFF is jointly organised by the Shanghai Media and Entertainment Group and the Shanghai Municipal Administration of Culture, Radio, Film and TV. The Shanghai International Film Festival consists of several events, the highlight being the Jin Jue, or the Golden Goblet Awards. The award is given under several categories including best film, best director, best actor and best actress. Films from all over the world are taken into common consideration for the many awards while the decisions are made by a panel of international judges. In 2004 an additional competition, the Asian New Talent Award Film Competition, was started to identify and encourage new talent. Around RMB 300,000 is given away as prizes. In addition to the competitions, SIFF also hosts a forum and a film market called SIFF Mart. SIFF Mart consists of China Film Pitch and Catch, Film Market and Co-Production Film Pitch and Catch. It is China’s biggest platform for film trade. The 15th annual Shanghai International Film Festival will be held between the 16th and 24th of June, 2012. Enthusiasts of the motion pictures in Shanghai should without fail be sure to take part in the festival. More details are available on the official website. Situated in the eastern part of China on the Yangtze River delta, Shanghai is a global hub for travel and commerce. It is known for landmarks such as the Yuyuan Garden, the City God Temple and the Bund. The city also has numerous malls and boutiques offering plenty of shopping opportunities. Tourists visiting Shanghai and looking for accommodation in a central location should seek to get an Apartment in Xintiandi. The 88 Xintiandi Shanghai providing Executive Apartment Shanghai, is just a stone’s throw away from the city’s most popular tourist attractions. Combining the cosiness of home with luxurious facilities it is an excellent place of stay.
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