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Make unsubscribing to your text messages or e-mails an easy and painless process. Remember that just because a customer is unsubscribing to your messages does not mean they no longer wish to be your customer. If you make unsubscribing a difficult or impossible task, your customers will lose respect for your company or brand. Only add telephone numbers from customers choosing to receive messages to build your mobile marketing database carefully. If you add telephone numbers of customers who have not elected to receive mobile marketing messages, you are likely to see a high volume of complaints and requests to be removed from your list. Send relevant messages. Texts interrupt whatever your customers are doing, so send them urgent, relevant information such as "online bidding starts in 15 minutes". Dont repeat the email you have already sent. If you have nothing, or nothing urgent to say dont send a text. Use emails to provide general information. With mobile users, text is far more influential than video, so remember that before developing your marketing campaign. Upwards of 88% of all mobile users deal in text messages, but only around 41% of them take the time to watch videos on their mobile devices. This obviously means text should be your bigger area of focus. Use animations to get your message out. Multimedia Messaging Service functions like a slide show and are easy to set up. The animations can be anything from cartoon figures to animated icons. Watching a Multimedia Messaging animation is like flipping through a book and will bring enjoyment to your customers. Use a multimedia messaging service to send a greeting to your customers. Make your message personal but simple. Using the simple personal theme will allow you to be able to send the same themed message to a group of customers instead of having to personalize each greeting card, saving you time. To conclude, it is no secret that you are concerned about your performance when it comes to mobile marketing and this is for a variety of good reasons. Hopefully the information contained above in this article will either give you a different perspective or new ideas on how to best implement your plan. ralph lauren outlet shop ralph lauren
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