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The Integration Strategy of Microsoft is Difficult to Succeed by Elizabeth Emma





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Article Posted: 04/26/2012
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The Integration Strategy of Microsoft is Difficult to Succeed


 
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Apple CEO Tim Cook at an investor conference said, he did not think Microsoft’s strategy of using Windows 8 system to support from notebook to Tablet PC and other hybrid devices will succeed. And he compared it as a refrigerator with the functions of oven.

When being asked by Richard Gardner, who is a analyst of Citigroup, that whether Apple will eventually integrate iPad with iPad and the MacBook Air into a single computing device to make it both with the portability of the Tablet PC and with the keyboard as well as a complete desktop operating system, Cook replied that this was not a good idea. He said: “To integrate PC and Tablet PC experience together needs to do a lot of work, especially on a platform based on a PC. It is partly because Windows 8 is also a touch-based operating system. You may wish to talk about, why do not you think PC, ultra-pole and the Tablet PC market will be as one?”

Cook further stated: “Anything can be forced into one. But the problem is these products will therefore be dealt with eclectically; when you begin to dealt with eclectically, the final result is all people will not be happy.” He cited an example and said: “You can integrate oven and refrigerator together into one, but you know it probably will not make customer be satisfied.”

Cook hinted that Apple’s competitors may only plan to introduce the so-called “deformation laptop” with a playful psychology due to despair. That is to say, before holding a playful is the touch screen display and keyboard together, so that it can play the function of the notebook. Microsoft and Intel had talked about this idea.

Since the first iPad was launched early in 2010, Apple’s intent has always been creating a unique product by using iOS and OS X, and this can also be used as evidence of Cook’s remarks. Cook pointed out that the two platforms can freely borrow each other’s functions such as information, reminders, game centers, as well as the notification center function in the OS X Mountain Lion System which is going to be launched. But from the constituent elements of the Tablet PC and notebook, we can find that these two products in the short term cannot be combined into one, because their practical use is very different.

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