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When was the last time a salesperson gave you – or you handed someone – a printed business card? That interesting 2-by-3.5-inch staple of Corporate America, a symbol that the giver has proudly displayed his business brand and his personal details, has seen better days, thanks to new IPhone Apps such as CardFlick. Online Printers have seen that fewer cards are being printed, which suggests more business professionals are using virtual business cards instead of printed cards. Part of the disappearing act has to do budget cuts, since the cards are seen by many as a useless marketing tool. But another reason has to do with how tech-savvy people have become. Most business professionals no longer visit clients so, business card serves little purpose when they can email or text contact information. With new IPhone apps like CardFlick that lets you create and “flick” virtual business cards to potential contacts the business card is disappearing. CardFlick uses Facebook information to generate your business card, which means that your card is constantly changing. Unlike printed cards if you decide to make a change you are forced to incur the costs of graphic design and print. The CardFlick App can be purchased at the ITunes app store. Printers around the country are dropping prices daily on business cards and some are offering them “free” with paid shipping to compete with the CardFlick app. Competition for business card printing in a digital world is getting harder and harder for print providers to stay competitive. Many quick print shops are closing and the large shops are turning to digital printers to just to satisfy client needs. With the sales of the business cards declining online printers have tried to promote the QR Codes as a way to turn the printed card into a virtual one. Along with QR Codes online printers are hoping that App creator CardFlick will decide that by creating a business alliance with them could be benefit their product also. CardFlick could to send referral traffic back to online printer’s storefronts if they find that clients still have a need for a printed card. In turn the printers could promote the app on their sites. This alliance option could secure printed business card sales and show that they support the new technology. As technology keeps advancing, online printers can only hope that personal relationships will continue to be stronger than the use of technology. Face to face business relationships look to be the only saving grace for marketing’s most powerful tool- the business card. So next time you flick a card we hope it’s a paper one. For more information on printing please visit us on the web at www.justpressprint.net or contact us 585-783-1300. 304 Whitney Street Rochester NY, 14606
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business cards, business card printers, CardFlick, App's, Business card design, business card software, online printers, Raphael Coccia, Printing,
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