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Skills and Experience Summary (2012) . 7 yrs. experience, with specific to digital/social media strategies and digital media buying . 4 yrs. experience in a project manager role . Bought and optimized over $25,000,000+ in ad inventory for online campaigns . Managed annual advertising budgets over $12,000,000+ . Performance Driven - it all comes down to ROI . Strong ability to influence key stakeholders and related decisions . Ability to lead, work autonomously and collaboratively in a fast-paced team environment delivering top quality results with a positive demeanor . Strong history in managing client relationships and expectations . Adapts to change quickly Project Management . Managed complex multi-disciplinary project teams through all phases of the project life cycle, providing leadership, coaching, and training to achieve aggressive targets o Evaluated deliverables to ensure the work met requirements and maintained a high level of quality . Proficient in the direct management of cross-functional production teams o Managed a team of eight (2 media buyers, 2 designers, 2 developers, and 2 network engineers) . Fluent with the use of project management tools and methodologies. o Advanced skills in Microsoft Project, Microsoft Office, and Visio . Ability to think "outside the box" and contribute to the improvement of internal processes . Managed digital marketing budgets using ROI reporting/forecasting through monitoring, data and statistical analysis o Tracked and analyzed the performance of digital marketing campaigns in order to recommend ways to optimize programs that deliver value and surpass objectives. . Strong analytical and problem solving skills Digital Media Buying (Web Mobile Social Video Email) . Google Adwords certified . I've personally bought and optimized over $25,000,000+ in online ad inventory for campaigns o P&L accountability and competitive against KPI's o Optimized and analyzed results of purchased media in order to maximize revenue opportunities, and reach campaign objectives Conducted A/B and multivariate testing to optimize landing pages . Expertise in performance branding and digital strategies in national and international markets o Developed online brand strategies and ensured consistent messaging across all customer/consumer touch points . Acquired web and mobile inventory in RTB from all the major DSPs and ad exchanges with the help of DMPs on a CPA, CPC and CPM basis o Ability to manage complex negotiations to successful closure and delivery o Handled the tasks of generating insertion orders, sending out creative, and confirming ad space and tracked the delivery of all purchased media o Increased client cookie pools up to 100x . Experience with ad serving platforms (Mediaplex, Zedo, Doubleclick, Sitescout, ADTech, Atlas)* . Relationships with all the media representatives within all the top advertising and mobile networks . High proficiency in Excel for reporting and analysis . Analyzed user behavior using web analytics tools (Google Analytics, Clicktale, Omniture, Prosper202) Search Engine Optimization(SEO) . Solid understanding of search engine ranking factors, algorithms, site architectures and strategies. (Post Google Panda) o Ranked a client on the first page of Google for the keyword, "home phone" . Extensive experience with keyword research, density analysis, reporting and link building tools . Ability to analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan . Ability to execute a link building strategy that will lead to improvement of lead generation and web prominence in order to gain leadership position online . Established progressive link building campaigns. . Monitored competitor's websites to establish "best practices" for improving website content, SEO strategy and lead generation. . Understanding the social media environment, including blogs, social networks, article directories and forums as an important component for SEO. . Researched, identified and established partnerships with authoritative web sites for link-building . Up to date on current search engine news, trends, algorithm changes, and SEO best practices Adam Willhoeft is a Digital Media Marketing Consultant, Social Media Strategist and Online Reputation Specialist. Find out more about him by visiting his website: http://adamwillhoeft.com/
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