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ABN AMRO-leading ahead by Dinesh Kumar
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ABN AMRO-leading ahead |
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Finance & Investment
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The globally renowned bank ABN AMRO has a rich history of more than 300 years. The bank emerged as a product of extensive accounts of mergers and acquisitions that date back to 1765. The ABN AMRO is one of world’s leading banks, serving clients in commercial, retail and private sectors. Formed as a merger of Algemene Bank Nederland (ABN) and Amsterdam and Rotterdam Bank (AMRO) in 1991, the ABN AMRO was nationalized and integrated with the Fortis Bank Nederland in 2010. The bank is headquartered in the Netherlands, with branches in many countries over Europe and Asia. It primarily focuses on Personal Banking, Private banking along with Merchant and Corporate banking. With considerable expertise in Energy, Commodities and Transport sectors, the bank aims at being the leader in these areas within a few years. What differences the bank from other and has added to its global presence is its continuous effort of making it better with innovative products, user friendly interface and superb customer service. The ABN-AMRO Bank Customer care provides round the clock customer service in all major cities of the country. If a customer faces Complaint against ABN-AMRO Bank he can simply write a mail addressing his/her problem and the executive will get back within 24-48 hrs of the mail sent. The bank’s core strategy to build customer relation and maintain trust has been reflected in its recent steps taken to promote customer services. The bank has altogether tried to change the way the customer approaches a bank. A general customer may visit his bank's Web site several times a month, but ABN AMRO Services Company's (AASC) customers frequently crafts a considerably superior number of visits to the site to manage financial transactions. The bank's understands the need of its various high-level financial executives, and therefore has a user-friendly site. These needs of its customers for steady communication via the AASC Web site possibly will create an influx of calls. The bank conducted a survey to improve its corporate customer base which helped to locate areas to improve online customer service, which essentially included additional channels to connect with the bank. Fully comprehending the needs and requirements of its customers the bank has introduced an innovative e-service solution which is capable of handling multiple service channels to improve its customer's experience. The eGain's eService Enterprise (E3) further provides instant answers to the mails sent by the customers. It is trying to include Real-time Internet Technical Assistance, or RITA, a self-service virtual agent so that the customers can get around-the-clock service. These kind of regular efforts are an important reason why Complaint against ABN-AMRO Bank are less when compared to other banks. The bank aims that customer should face minimum difficulty while utilizing its services. The aim is not to only increase its client base and profits but to increase services too. The further increase in its net profit is a clear that the customer base in increasing on account of improved services of the bank.
Related Articles -
consumer complaints, consumer forum, ABN Amro bank complaint,
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