It's true, everyone wants one, they seem to be the hottest gift idea of the millenium, but don't fall into the trap of paying over the odds for yours! Too many people are rushing out, doing a Google search and buying the first personalized iPhone case they come across, you know, the one at the top of the search engine results, in the majority of cases for $40 or more! Let's take a step back here - why are so many people desperate for the same product? You can blame Apple for that; with their tremendous marketing efforts, millions of people all over the world now use the same mobile phone, you know the one, the one you probably want too! The issue here is most people like to give their phone its own identity, but with iPhones only being available in two colors, black or white, everybody's phone becomes anonymous. So now we understand why everyone wants one, but why do they pay so much more than they need to for them? People are just plain lazy, they don't undertake thorough research, they prefer the quickest and simplest route to a purchase, in other words a quick Google search, click on the first link they come across, upload some photos and designs, create their own "one of a kind" iPhone case, order it and pay whatever is necessary! Most people are surprised to discover that if they shop around a little more they can locate the exact same product for less than half the price! The reason the companies at the top of the search engines charge so much is because they spend an absolute fortune on advertizing - and that is why they are top of the search engines, and do you know what, it's you, the consumer, that's paying for it all! In other words, if you dig a little deeper, you will always find the same thing for less - that applies to any popular product, not just customizable iPhone cases. When you research more thoroughly, you will usually find a better selection as well as better prices. For example, did you know that fully customizable iPhone 4 cases are readily available in many more colors than the standard black or white you find in most stores - to my knowledge alone, you can also find blue, green, orange, pink and clear. The other thing you should be aware of while doing your research is phone cases come in lots of different qualities - the ones to look for are those that have the images covered by some form of protective covering. Probably the best are the ones that use a clear enamel coating, they not only protect your photos and designs from scratches and scrapes, they also provide a stunning finish that brings out the best in your designs. David Sheath is greatly experienced in the photo gifts industry. His website http://www.photogiftsmall.com offers more than 400 fully customizable products, including affordable custom iPhone casesthat can be easily personalized with your own photos, logos, designs and text.
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