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Google Instant Search is a new feature of Google which involves auto completion while searching. As you starts typing anything, be it a single letter of specific keyword of your choice Google will automatically display related keywords from what you typed. These suggestions will change as you continue typing or up until search button is hit or enter is clicked. A lot of questions arose due to Google Instant’s birth. Will these new Google feature wiped off Search Engine Optimization (SEO)? A lot of opinions, studies and beliefs were been said and shared. But in general the answer to the question is still a NO. Google Instant Search won’t kill and make SEO obsolete. SEO is an ever-changing field. A simple change in Search Engine’s algorithms means new adjustments for the SEO industry. These alone can explain how it would be able to continue even with the presence of the Google Instant Search. Google personnel states that it won’t have any ranking impact in search results and that the primary goal of the Google Instant is to provide better search experience for the web users. Although there won’t be direct search rankings impact, the introduction of Google Instant would still change search rankings overtime. Web searchers behaviour would be affected with this feature. Their search queries or keywords could change because somehow they would be basing it to the instant results. This would then give way for new sets of major search keywords. Effects of the Google Instant Search to SEO can be viewed either negatively or positively. A good SEO specialist would see this as an opportunity to formulate new strategies and concepts because even from the start he/she knows that SEO is never constant. --- Article was acquired from Ysseo website. Lia Tyler - about cafe24 blogger about cafe24 cafe24 modules
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