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Email marketing has become a popular choice for businesses because it is fast, free and reliable. Unlike direct mail, email can be used to contact a customer instantaneously from almost any location in the world and at virtually no cost. Unlike social media it is possible to send personal messages in high volumes and monitor whether or not they have been received. Unlike web-based or other forms of advertising, email campaigns can be personalised and directed specifically at your target audience. If you are new to email marketing then you may have concerns about creating and delivering a successful campaign. After all, you want to make sure your email looks professional, is received without being blocked by a spam filter, is personalised with the recipient’s name and, most importantly, is easily monitored to generate reports about the success of your campaign. Luckily, there is now a choice of specially designed email marketing software that can handle all of these aspects for you and for very little cost. Unless you are qualified in design or web design you probably won’t be familiar with using HTML formatting for creating your professional email bulletin. Email software offers a variety of templates you can choose from that allows you to add your own text, images and links quickly and easily. In addition, the layout can include a personal greeting at the top of the email and an unsubscribe function at the foot of the email. When clicked, this will automatically remove that particular contact from your database so you do not have to worry about removing them manually. Email marketing software allows you to upload spreadsheets and manage your contact database online, so it can be simply divided into groups and accessed from anywhere. You can bulk deliver literally thousands of emails at once without running the risk of hitting a spam filter, which is often the case if you try to BCC more than ten contacts in a standard email. Using email software you can even monitor who has opened your emails and see what links they have followed through to your website. This information is presented in the form of graphs and charts that can be used for your review meetings. Lastly, email marketing software is very low cost to use. Most websites offer a free account with no contract period as well as a few free emails every month so you can trial the service. The emails usually work out costing less than 1p and you can buy vouchers on a pay-as-you go basis. Look for email marketing services online and you will find a range of software for compiling your email marketing UK campaign. Quick to join, you can start your campaign in a matter of minutes!
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