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Email is one of the most effective tools for modern marketing. As a rapid and low-cost form of communication it offers the capability to deliver a personal message to literally thousands of contacts around the world at the click of a button. Unfortunately, there are those who have abused this system by sending nuisance emails on a regular basis in the hope of selling a product or even spreading a virus. Unwanted emails that have been sent without permission are known as spam and it is vital that your email marketing campaign is not associated with such schemes. The first step to delivering an email campaign successfully is to ensure that everyone on your contact list has opted into receiving information from you by email. In doing so your recipients will anticipate your email bulletin and can also add your email address to their contact list to help prevent it from being blocked by their spam filter. You should also make sure there is a clear opt-out or unsubscribe link contained within your email. Next, you will need to design a campaign that will entice the reader without being flagged by the spam filter. This can be a challenge as many spam filters have now evolved to pick up on certain words and phrases as well as unfamiliar email addresses. These include words like ‘free’ and ‘special offer’, so it is important you research what is acceptable by running a spam filter check on your email prior to sending. If you are using email marketing software to send your campaign you can also check which emails have been received successfully. When sending an email bulletin you must never include an attachment, as this will automatically flag up as a potential virus threat. It also causes unnecessary hassle for the recipient who will have to run a virus check on the document before opening it. If there is further information that you wish to provide then use embedded links instead. This will help direct traffic to your website and studies have also demonstrated that readers will respond best to a link contained within an image. If you are sending an email to more than 10 email contacts then it is not advisable to use a Bcc (blind carbon copy), as the spam filter will again block this. Instead, you should use email marketing software that is designed to send bulk emails that won’t be regarded as spam. By using such software you can also take advantage of the range of templates on offer, automatic unsubscribe features, and personalised greetings that enable you to send emails that are addressed to each individual recipient. This will help ensure that your email reaches the person it was intended for. Email marketing services offer a range of email marketing solutions online to help you design and deliver a successful campaign at a price that won’t break your budget!
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