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S o much to write about that I don’t know where to begin! How about a quick review of our just completed 2011 3rd quarter for our Scottsdale private golf Club and then look forward to the coming season? To answer a question we receive pretty regularly, yes, it has been a good summer for our Scottsdale private golf Club and quite a bit busier than years previous. In fact, looking at July and August, golf rounds were up by 51% as compared to last year! Food and Beverage activity was up as well with a 13% increase in the number of “covers” served. Almost every area of the Scottsdale private golf Club is realizing increased activity….as confirmed by an increase in Total Revenues of 4.7% in July and 6.1% in August for our Scottsdale private golf Club Membership sales continue to exceed expectations – (4) Golf Memberships in July, (4) in August and (6) in September – that’s seventy (70) Golf membership transactions since the implementation of Market-Based Pricing, eleven short months ago. Add the forty-three (43) non -equity memberships (Clubhouse, Sports Social and Junior Golf) and the number balloons to one hundred thirteen (113) membership transactions for our Scottsdale private golf Club Looking back over the last few months (and beyond!), we would be remiss in not recognizing the marvelous work of our Scottsdale private golf Club Golf Course Superintendent, Mr. Bill Kostes, as well as all those in his greens & grounds department. Your comments and reviews about the Scottsdale golf Club golf course conditions have been, to put it mildly, very positive. Considering our golf course maintenance budget ($1,862,876 for FY 2011) is less than seven of the ten Clubs in our competitive set, and more than just two, it’s obvious that Bill, Dana, Mark and the entire crew know how to get it done….and done right. Add in the fact that the number of employees in that department (26) is less than six of those clubs and more than just three others, and it’s safe to say that Bill is more than deserving of our thanks and appreciation. Looking ahead, we continue to prepare for re-opening of the Scottsdale golf Club golf course on October 21st and the coming new season. Please mark your calendars for Tuesday, October 4th as the Club will be closed in its entirety that day for our annual Employee Kick-Off for the Scottsdale golf Club – morning training and education, followed by a team building exercise in the afternoon. There are, of course, a number of new faces on the staff this year and we certainly believe that you’ll be pleased with these changes. Our objective has been, is, and will always be to take advantage of every opportunity to raise the bar, and the Employee Kick-Off is an important part of introducing and/or reinforcing the Scottsdale golf Club’s culture to staff, so we thank you for your support. I would also like to take advantage of this opportunity to encourage those that would like to see their golf game improve – from the very beginner to the low handicapper – to reach out and take advantage of the Club’s player development program. The Scottsdale golf Club is fortunate to have Danny Edwards, Life Member of the PGA Tour, as its Director of Instruction. For a guy to pick up his first club at 14 and, with no lessons or instructions, win the Oklahoma State High School Championship just three years later is pretty telling. Add the fact that Danny went on to become an All-American at Oklahoma State on a full ride golf scholarship, qualify for three major championships as an amateur, was named as a member of the 1973 Walker Cup team (won all four of his matches) and was ranked the #1 amateur in the country by Golf Digest before going on to a successful professional career that included more than forty major championship (7 Masters!) and five victories on the PGA Tour. Suffice it to say that Danny’s “been there, done that” and knows how to play the game. Based on the emails and messages I receive regarding Danny, he also knows how to teach. Maybe even more impressive is the fact that Danny recognizes the positive characteristics that the game gives back….and I urge you to touch base with Danny and explore how he might help your game or those of others in your family. Having recently been reminded that there is a picture floating around out there somewhere of me in the right greenside bunker at #18 at our Scottsdale golf Club, with obvious evidence that it took multiple strokes to escape, I’ll say goodbye for now….and call Danny. Have a great month, About Author: The Country Club at DC Ranch is premier Scottsdale golf Club and country club that provide friends and families to get together and enjoy the best times. This club has broad array of activities including tennis, fitness, swimming, exceptional dining venues and a variety of social events. Visit us for more information.
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