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Attending sales conferences and trade exhibitions offers a significant opportunity for you to spread the word about your business and to forge links with new partners and customers. To really make the most of these events, why not hand out promotional gifts? Doing so can prove a great way to raise brand awareness and, through giving out such items, you may soon establish a wider network of contacts and see demand for your goods and services surge. Indeed, research by the British Promotional Merchandise Association (BPMA) shows that promotional merchandise can provide either an equal or higher return on investment in comparison to other kinds of advertising, including radio and outdoor, so can prove a cost-effective way to advertise your services. Findings from the organisation also indicate 79 per cent of businesspeople claim they would be willing to work with an organisation that has provided them with promotional giveaways in the past. As your contact details and marketing message can be incorporated into a range of products, you'll be able to find something that can be put to great effect. However, while such a wide choice can make it difficult to decide which specific products you ought to use, one item you may wish to give particular consideration to is USBs. Studies show people place value in goods that they perceive as being useful and by offering out promotional USBs you'll be giving them an effective way to store important files. Make sure your company's logo, brand name and contact details are clearly visible on the USB and you should find that each time somebody goes to use one, they will receive a subtle reminder of your organisation. Alternatively, why not invest in promotional pens? Business and networking events see individuals from a wide range of companies and backgrounds come together to exchange ideas and find out more about products and services, so there's plenty of opportunity for attendees to swap contact details. Give out pens that have your company's logo emblazoned on them and you can ensure the recipient will be reminded of your firm whenever they make notes or write down their contact details. Research from the BPMA shows the above products are incredibly popular promotional gifts among businesspeople - with 45 per cent claiming they would like to receive a USB stick the most, while 39 per cent want a pen - so using either, or even both, of these at business and networking events could do wonders for your reputation. Of course, these are not the only promotional items that you will be able to use at business events. Diaries and keyrings are two very effective products to give away - they quite clearly provide value to recipients - while handing out promotional mugs to businesses may mean that workers are reminded of your brand each time they make tea or coffee in the office. Promotional products that are a little bit unusual can also help you to resonate firmly in the minds of consumers. Stress toys, for example, can be a fun way to relieve tension. According to the BPMA, 84 per cent of people claim promotional gifts increases brand awareness, so there should be plenty of scope for you to find something that gives you the opportunity to expand your network and attract more business. With a little time and effort you can be sure of getting your hands on fantastic items that have been customised to feature your brand name, logo and contact details, enabling your network of contacts to grow and bring in more business in the process. Using promotional giveaways at business and networking events is a great way to boost your company's profile. In coming to 4imprint, you'll be able to choose from a wide array of promotional gifts - including promotional USBs and pens that you can use to great effect.
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