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The use of corporate gifts provides an effective way for firms of all sizes and across all industries to improve their standing among customers new and old. No matter what your budget may be, you can be confident of finding good-quality products that offer a significant return on investment. Perhaps one of the biggest advantages of promotional gifts is that they enable your firm to be viewed in a more positive light, both among members of the public and other organisations that you do business with. Research by the British Promotional Merchandise Association (BPMA) indicates more than half of businesspeople surveyed claim that, since receiving a promotional item, their opinion of the company that sent it to them has improved. When you consider that the 2011 study also shows 79 per cent of respondents state they are more likely to do business with an organisation that sends them corporate gifts, you might find that offering promotional items stimulates an interest in your firm's products, services or particular marketing campaign. Research also shows people place value in promotional products that are useful and, as the BPMA indicates that 87 per cent of businesspeople have kept hold of a corporate gift for at least 12 months, sending carefully-considered items can ensure your brand stays at the forefront of customers' minds for a significant period of time. Another benefit to corporate gifts is they can be used as a sales incentive. Everyone likes to feel they are getting a good deal so how about offering a free USB to every visitor who registers on your web-site? Or how about giving away a free bag with every purchase over a certain value? Sales incentives and promotions can be particularly effective at driving higher web traffic and higher sales volumes. So, which particular corporate gifts work best? While there are many different factors to consider, from your budget to your target audience, a wide variety of goods can be customised with your brand's logo, so there should be scope to find something suitable. One product that may prove to be especially effective is corporate clothing. According to the US organisation Promotional Products Association International, apparel was the most popular kind of promotional item in 2010. Provide items such as branded T-shirts, jackets, hats and polo shirts to customers and colleagues and you'll not only be giving them high-quality, comfortable clothing to wear but will also be displaying your brand to all those who see it. If you run a retail business, it may be a good idea to encourage staff to wear corporate T-shirts or polo shirts. In addition to giving them a smart, uniform look, such clothing makes it easier for members of the public to know who they need to speak to in the event they have a question or would like to make a purchase. Alternatively, business bags can prove an effective corporate gift. Hand these out at events such as exhibitions and conferences and you will be able to give attendees somewhere to store marketing literature and other documents. Make sure that your firm's logo is prominently displayed on the bags and you'll find your company is advertised to the public as the recipient walks around. With so many products to choose from, you can be confident of finding amazing corporate gifts that not only improve brand awareness and interest in your company, but that both you and those who receive them will love. From boosting brand awareness to thanking clients for doing business with you, there are many benefits to investing in corporate gifts. By coming to 4imprint you'll be able to choose from a range of promotional gifts - including pens and corporate clothing - that can be used to great effect.
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Promotional gifts, corporate clothing, corporate clothing,
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