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Why choose pre-paid gift cards for your rewards scheme? by Dipika Patel





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Why choose pre-paid gift cards for your rewards scheme? by
Article Posted: 12/21/2011
Article Views: 53
Articles Written: 1680
Word Count: 436
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Why choose pre-paid gift cards for your rewards scheme?


 
Business
Organising rewards schemes is one of the best ways of keeping employees happy and incentivising customers to spend more money with your company. However, you need to ensure you choose an effective programme that is easy for the recipients to understand and for you to manage.

Among the most straightforward options are pre-paid gift cards. Everyone is familiar with this modern take on gift vouchers and as they are available for a wide range of high street retailers, the recipient is sure to find them useful - meaning they are guaranteed to make a positive impression.

Your business could use pre-paid gift cards in a number of different ways, including in a customer promotion. You could offer them as part of a scheme to reward loyalty from regular clients, as an incentive to make a high-value purchase, or as an inducement for a one-off sale.

They are also ideal for staff rewards schemes. You may wish to offer gift cards as an incentive to complete a specific project on time, for hitting certain sales or production targets, or as part of an employee retention programme.

There are a number of benefits to choosing cards like this for rewards, notably that the scheme will be straightforward to administer and cheap to run compared with many of the alternatives.

It is possible to use a specialist company to organise the supply of your gift cards, so all you will have to do is arrange how you would like them to be distributed. The cards will be delivered pre-loaded with credit, meaning the recipient can use them immediately.

There are no set-up fees or charges for supplying the plastic or loading credit on to it. The only upfront financial outlay for your business will be the value of the money on the cards.

You will not have to worry about security, as there are a number of activation options to help minimise the risk of deliberate fraud or accidental misuse. The money for the credit on the cards is held in trust, so there is no chance of it being lost before it is spent.

As one of the objectives of customer and staff incentive schemes is to improve the reputation of your business, you may also want to take advantage of the personalisation options for the cards. Adding your company name or logo to the plastic will deliver a positive message to the recipient when they come to spend the money on it.

Planning new reward schemes? Get in touch with Love2reward to find out more about gift vouchers and pre-paid gift cards.

Related Articles - gift vouchers, pre-paid gift cards, reward schemes,

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