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The anniversary of your firm's creation is a momentous occasion that you should certainly be looking to celebrate. By sending out promotional gifts to customers, you'll not only be able to inform them of your birthday but also encourage them to get in contact and purchase your goods and services. From marking your organisation's first 12 months in business to commemorating a milestone like 25 successful years of trading, the use of business gifts is a great way of publicising the event and encouraging customers and other key stakeholders to share in your success. Of course, while you may be conscious of your upcoming anniversary you may be in the minority! However, by sending promotional gifts you'll be able to inform customer of the anniversary and remind them to get in touch. This could be achieved by placing a basket filled with promotional gifts on your reception desk and your meeting rooms. As research shows people like receiving promotional items they can prove a great way to spread the word that it is your company's birthday among customers or members of the public. Alternatively, you could implement a direct mail campaign to inform customers that it is your company’s birthday. By sending marketing literature along with items like pens and keyrings in the post you will not only be giving your customers a free gift but also providing a subtle reminder of the high quality goods and services that you provide. At present, there is a wide range of promotional business gifts available, so regardless of what industry you operate in or the budget that you are trying to work towards there should be scope for you to get something suitable in terms of promoting your organisation. Ultimately, however, your choice of gift should be dictated by the audience you are looking to target, and because sending promotional items can have a significant impact on your company's standing in the eyes of the public, it is vital that they complement your wider services. Generally speaking, pens are one of the most popular and effective promotional products to use, with research by the Advertising Specialty Institute indicating that two-thirds of Britons have received - and perhaps more importantly kept - one over a 12-month period. Sending personalised pens that feature your organisation's brand and logo to your customers could allow you to market your company to people over the long term. Studies show that people who receive promotional products they see as being useful tend to use these items for longer and have a more positive opinion of the firm that sent them, so using your company's birthday as an opportunity to send out free gifts to customers may prove highly beneficial. Many organisations use their anniversary to run special deals such as a free gift with purchase. How about offering customers a free bag, pen or chocolate if they place an order of a certain size or by a certain date? To mark your business's birthday in style, promotional products are a fantastic way to encourage others to share in your success and attract more orders. Whether you're looking to do this by sending out pens and keyrings or corporate gifts like paperweights and cufflinks, there is a wide range of high-quality items that can be printed with your logo and marketing message. RESOURCE BOX If your company's birthday is approaching, business gifts are a great way to celebrate this occasion. Come to 4imprint and you'll find an amazing array of promotional gifts - such as personalised pens - that you can send to customers, clients and members of your time in order to mark your anniversary.
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