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Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted. The radio might have lost its charm owing to the new age media however the radio remains to be the choice of small-scale advertisers. The Radio Jingle and Commercial Production have been very popular advertising media and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy the popular radio jingle. Advertisement plays the key role in business development and new market expansions. Though the advertisement has multidimensional role for business success and growth but broadly speaking it covers all these areas: 1) It helps in increasing sales by informing more and more people about the products or services being offer by any specific company. 2) It helps in creating better brand image. 3) It is a mode of communication between the seller and buyer. 4) It is a medium of informing target market about latest changes in existing product line and about company's latest brand line. Think about the impact this could have on your advertising and marketing plan! So many business owners come to us wanting to attract larger crowds to their store, or bring clients in from the competition and, naturally, it’s how they are gearing their advertising. How about investing a portion of that advertising into your current client base…people who already know and love your business and products? They’ve already been sold on your company, they come into your store frequently and all you have to do now is get them to buy more! That’s yet another reason why every ad you produce should promote the brand…ALWAYS. You’re not only building a reputation for new clients, but also reinforcing your existing ones that they have made the right decision in coming to you. The consumers need to be entertained by television, newspaper, and internet has launched a new type of advertising. Advertisers are beginning to use famous entertainers in their advertisements so that people pay attention to them. Almost every advertisement that is seen today has somebody that the consumer will recognize. Whether it be a movie star, a comedian, athlete, or a reality television star, the advertiser will make sure that a percentage of the viewing audience knows that person. Not only do they attract our attention with the use of somebody famous, they also attract our trust. By seeing this person on television all the time and especially if you like this person, you feel comfortable with the product almost immediately without even knowing what it is or does. Media Roles To help your business build market equity. This is the front of mind awareness or dominance in the marketplace. Advertising in media helps to create positioning for your business in the market place. This is how your consumer perceives your product (i.e. high priced, highest quality, etc...). Advertising can create a sense of immediacy and urgency in attracting people to your business. This gives them a reason to visit today, but not necessarily a reason to buy today. Media Advertising can help educate your consumer to the benefits of your product or service. However most advertising is "institutional" in nature, and therefore unproductive in an overall marketing plan unless combined with other marketing strategies. A list of different types of media advertising includes: newspaper ads, Radio ads and Radio commercials, television ads, yellow pages, magazines, billboards, and specialty advertising.
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