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McKinsey Quarterly Financial Ratios in a Saturated Market by henriette piper





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McKinsey Quarterly Financial Ratios in a Saturated Market by
Article Posted: 10/20/2011
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Articles Written: 1889
Word Count: 1659
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McKinsey Quarterly Financial Ratios in a Saturated Market


 
Business

All the financial statements of a company are interlinked with each other and relate back to the ongoing activities of the firm and can be used to perform financial ratios analysis. The statement of cash flows depicts the actual cash flows linked with sales and cost items in a given year, to represent the actual change in position. Profit-loss statements compare cost line items to relevant sales line items in a given year to give a complete depiction of performance. The statement is created at an individual point in time not a longer time frame. . As a result, assets are depreciated charged to P&L gradually as the asset is used up over its useful life to enable the revenues to be instantiated. The balance sheet financial statement takes into account the value of what a company owns minus what it owes, and balances them with the financial sources (shareholders funds). Price penetration strategy involves bringing a product or service at a low initial entry price , often less than competitive products in the market. The process of financial modeling is oftentimes linked to creating a pricing strategy ppt for a new product or offering. Pricing strategy allows the organization to optimize its financials, as well as market its products in an optimal positioning in the marketplace. In a typical situation, the required pricing info isn?t obtainable, so we must use Microsoft Excel to forecast values, e.g. demand volumes, using built-in multiple Excel functions. The product price tells the customer a lot about the product, as people are prone to likening price with quality.

When an organization engages in product launch plan, developing the pricing strategy is a core factor to a successful product. Largely, the product strategic positioning along its consumer adoption lifecycle will dictate its overarching pricing strategy. Pricing strategy starts with a simplequestion of to skim the market or to penetrate the market. When we develop the most effective pricing strategy, we need to look at things under the backdrop of the consumer adoption lifecycle. Taking a broad perspective, pricing is motivated by the strategic intent of whether our strategic goal is to skim the market or to penetrate the market.

As suggested, in evaluating the market, both demand and supply analyses need to be performed, which includes understanding all the following areas. Identify all the key players and determine their market shares, split by overall and by product group, core competencies and characteristics, and market positioning. Know the historical and emerging trends in the market. Identify all points of integration. Understand buyer behavior, such as key purchase criteria, developing the customer value chain, determining the points of purchase, and characterizing customer loyalty. The innate structure of both the supply chain and value chain should be created and analyzed. Identify market trends across the areas of socio-environmental trends, supply side trends, and demand trends. Develop a diagram of the market force structure. Do rigorous segment analysis, including segment definition, calculating segment volumes, and segment characterization.

Product Lifecycle Analysis is a framework for forecasting product sales. As an example of using lifecycle analysis to forecast sales, if your existing products are in the late Maturity stage, begin investing in Introduction or Growth stage products. Similar to the BCG Growth-Share Matrix, the product lifecycle framework can be useful in managing a business?s product portfolio. If we presume that every industry and product follows a pre-determined lifecycle, future sales will be more easily digested if the current stage in the lifecycle for the industry or product is evaluated.

In developing a business case template , there are a number of desired end goals. You should provide the foundation for calculating the ROI and tracking benefits to the bottom line during the implementation stage. You should establish the range of benefits to be achieved through execution activities. You should create the rational basis for instilling change a requirement. You should measure major leverage opportunities for the organization. You should ensure project resources are allocated to the areas of highest leverage.

Price skimming releases the new product at a relatively higher price point. Price skimming pricingstrategy allows the company to optimize its profitability by charging the max price consumers are willing to pay for the product. Then, with time, as competition increase, the price is eroded. As more competitors enter and increase supply, pricing will organically decline. This pricing strategy allows the organization to quickly grow share of the market and sales volume via capturing to the early majority. Price skimming is many times named riding down the demand curve. Penetration pricing involves introducing a product or service at a low initial entry price, usually less than existing competing products in the market.

There are 3 types of financial analysis challenges that can be derived from the teachings of Mintzberg and Bower. When we conduct strategy development, framing the type of strategic challenge is considered one of the most important tasks. One significant strategy development challenge is designinga tops down approach to intervention fueled by revised strategic intent. There is the strategic challenge of aligning execution context, so that strategy can materialize and eventually realized. Setting strategic intent involves defining objectives, defining business battlefields, and defining the relevant core competencies. One noteworthy strategic challenge is the existence of ambiguity, in regards to the challenge and strategy development approach.

To enable innovative thinking, we must try and create the right conditions are in place, including timing and idea participants. A diverse team bringing varying perspectives will make for improved results for strategy development. Often the strategic planning session is not given enough time. Contibutors in the strategy development session should be from a diverse mix of functional specialties, involving both internal and external participants, and should have intimacy with the issue at stake. Developing a new strategy everyyear is actually unproductive; on the other hand, conduct a complete comprehensive strategy development every 3 years depending on environment volatility. Each case will often require a different mix of contributors. Disconnect strategy development effort from financial planning.

Strategic thinking of modern business organizations has been shaped by military strategists since the beginning of organized warfare. Sun Tzu?s thoughts about the factor of terrain, in today?s business landscape, translates to markets, industry structures, market positions, and Porter?s Five Forces. Sun Tzu preached to know and attack the enemy?s strategy. In Sun Tzu?s Art of War, he wrote about several fundamental factors in military strategy and each of these factors can be directly translated to terms of business strategy. Sun Tzu spoke about indirect strategies when Sun Tzu asserted winning without fighting is the highest of skill on the warfield.

When a business projecthas been backed by the business case ( both financially and non-financially) and gains approval from the executives, the business case templates is then maintained on an ongoing basis and refined to track the business engagement?s progress against the initial financial metrics and keyassumptions. Building a business case is a thorough process, requiring both quantitative and qualitative evaluation and synthesis. This model then becomes a working document used during the initiative management process.

Even though the business case templates is typically viewed as the rational element, its uses are both political and emotional in nature. From non-rational viewpoint, the business case is used to gain management buy-in and build a connection with key decision makers and create a vision of what the company could become. From a political viewpoint, the document is used to gain insight into those drivers of key executive issues, measure the financial health of the business, and provide quantifiable and objective backing to initiatives or other investments. Taking a political perspective, it is used to create political risk for initiative sponsor if opportunities selected are not acted upon and show that an integrated approach must be taken. It can also be leveraged to create career wins for oneself, engagement sponsor, and other stakeholders if quantified business opportunities are executed against.

Quite a few organizations are disappointed with the outcome of strategy development efforts. There are a couple closely related manifestations of the exact same strategy development challenge: developing and obtaining buy-in into new opportunities. A common criticism regarding strategy development is the lack of creativity. Members of management are often stuck on the status quo and there is a an unwillingness for creative ideas. The five group classes are liquidity ratios, asset administration ratios, personal debt management ratios, profitability ratios and market place value ratios.

One particular of the very first worries of most monetary analysts is liquidity. It is actually the capability of the agency to measure its maturing obligations. By relating the amount of cash and other present property to the existing obligations, ratio analysis gives a quick and simple-to-use measure of liquidity. The second groups of ratios, the working richesse ratios, measure how effectively the agency is managing its property. If it has far too several belongings, its curiosity costs will be also high, and consequently their earnings will be depressed. On the other hand, if belongings are far too very low, profitable product sales might be lost. Therefore, having the proper stage of each sort of asset is regarded essential. The stock turnover ratio is defined as value of product sales divided by inventories. These ratios recommend that the business maintain considerable shares of stock excess shares are, of program, unproductive and stand for an investment with a low or zero rate of return.

Profitability is the net consequence of a huge range of policies and selections. Though the ratios examined therefore far provide some data about the way the company is functioning, the profitability ratios show the mixed outcomes of liquidity, asset management, and debt conduite on working revenue and internet earnings. Return on richesse employed is calculated by dividing the internet profit ahead of tax with the share richesse and reserves.


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