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Why the Moncler Down Jackets Are Successful by fan tang
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Why the Moncler Down Jackets Are Successful |
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Entertainment,Sales,Fashion & Cosmetics
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The word Moncler is the initiation of Monestier de Clermon. The company which is specialized in the products of outdoor activities is in France, an extremely fascinating country which is treated by people as paradise for fashion and shopping. The brand appeared 50 years ago, at that time three young men set up their minds to produce some kind of clothes which enable them to climb mountains where the climates are severely cold. In the 1960s, Moncler down jackets became the national equipments for the French National Climbing Team. In the 1970s, the brand dominated the world of down jackets because of its high quality of keeping warm. Now the brand has been considered as the “queen of down jackets” through its development of several years. Many national teams of climbing have chosen Moncler down jackets as the main clothes of their team. The success of Moncler down jackets rests in its strict standards on quality. Moncler sets a series of strict rules on the choice of eider. For example, only the eider between the chest and stomach can be chosen since in this way the moncler down coat will be lighter and softer and it greatly improve the rate of water-resistance. Therefore, people can move more flexibly in such kind of down jackets, and the down jackets will also look smaller and suitable to people’s figures. Many people use plumps to test the quality of Moncler down jackets, in result, there are no signs of poor quality. In recent years, Moncler cooperated with many world famous brands such as Balenciaga, Y’Yohji Yamamoto, Comme des garcons in order to produce more fashionable designs, and the status of Moncler as the queen of down jackets got rooted. In the year of 1999, Moncler held a splendid fashion show, aiming at promoting its winter boots womens both in summer and in winter. After the shows of the summer clothes, many astonishing down jackets were shown in front of the audiences. Up until now, owing a Moncler down jacket has been treated as a way to go to the paradise for lots of people. Moncler down jackets are so popular since it always starts a fashion instead of following one. When other companies do not aware of the importance of quality, Moncler finds that. When others do not think some kind of fashion will not be popular in the year, Moncler stick to such kind of trend. It is such kind of innovative and profound insight that makes the brand world famous because consumers also find the significant difference of it. By looking at the success of Moncler down jacket, we are deeply acknowledged that innovation is so important and we respect those who dare to challenge the common norms and to start his or her own path to success. Maybe next time, when we focus on a popular brand moncler down jacket, we will be more interested in the backbone of the brand and that means a true love beyond superficial thing. Besides, Moncler down jackets really offer us with goods in high quality except for the fashionable styles and gorgeous looking. Resource box: You can definitely find one piece of down jacket which is perfectly to your taste on our website since our company sells winter boots of ugg of high quality and we promise that you do not need to worry about the quality of it.
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