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The Advantages And Disadvantages Of Writing E-Books For Profit by Carl Ramirez
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The Advantages And Disadvantages Of Writing E-Books For Profit |
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Education
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There is a multitude of online opportunities open tothe wannabe e-entrepreneur. From building membership websites, selling productson e-bay, blogging, publishing your own e-books and affiliate marketing, it isall a question of choosing the right opportunity that matches your demeanor andinterest. Perhaps the most open of all the opportunitiesavailable to wannabe e-entrepreneurs is the world of e-book writing and publishing.If you are passionate about a particular topic and you can write about it withsome authority, then writing and publishing e-books might just be for you. Writing and publishing your own e-books has severaladvantages over other areas of Internet marketing. The most notable of theseadvantages is the control that you have over the revenues you receive on thesale of your e-book product. In most cases you will be able to keep 100% of theprofit. E-books also have a sense of immediacy about them,which makes them the ideal e-commerce product for Internet marketing. Buyers ofe-books can download their chosen e-book within seconds of paying for it, thussatisfying their need for instant gratification. The other advantage of e-book authorship is therelatively low cost of production and distribution. Once written, you canreproduce and sell unlimited copies of your e-book at no further cost toyourself or your business. Moreover, unlike affiliate marketing, you do notneed a blog or a website to host or promote your e-book product. You can simplyupload your e-book to an e-book publishing platform/host. E-book publishing platforms are the Internet’sequivalent of a book store. Visitors can browse e-books much in the same way visitorsbrowse books at the local bookstore. E-book publishing platforms handle the paymenttransactions related to the sale of your e-book. When your total sales reach acertain threshold, say $100, you get paid. E-book publishing platforms normallycharge a 20% handling fee for the use of their facilities. Reliable statistics on how much e-book authorsactually make from writing and publishing e-books are relatively hard to come by.But if you write your own e-book and sell one hundred copies of your work for$10 each, you do not need to be Einstein to know that $1000 is a sizable chunkof pocket change. Considering your e-book might have only taken you a day orperhaps even a week to write, $1000 is not a bad return on your effort. The downside to writing e-books is the fact that theInternet is awash with e-book publications. These publications vary in size andquality but they are all, nonetheless, vying for the same dollars as your e-book.Your problem as an e-book author is one of differentiation. You need todifferentiate your e-book offering from the rest of the market. The key to differentiating your e-book from the restof the market rests in your ability to identify a niche that is not saturatedby competitors. So be prepared to do market research before you dive into youre-book writing project. Market research will save you time and energy and willhelp you to produce a better e-book product. Marketing your e-book will be time consuming, but itneed not be a difficult process. One of the most efficient and popular ways tomarket your e-book is through article marketing. If you can write an e-book,then you are certainly capable of writing articles related to your e-book’stopic. With so many article directories on the Internet, you should have noproblem in finding a home for your articles. Article directories act like a repository wherewebmasters can view and select relevant material for their websites ore-newsletters. In return for using your article, the webmaster acknowledges thesource of the article by providing the author with a small resource box.Ideally, as the author of the article, you can use this resource box to directreaders to your e-book product. With a good article marketing plan, and some goodquality articles, there is no reason why your e-book product should not get theattention it deserves. The alternative to article marketing is to harnessthe power of social networking sites such as Facebook and Twitter. But bewarned, social networking can be a brittle affair so try to avoid the hardsell. Instead, you should focus on building up a positive relationship withpotential customers. You can do this by creating a community around your chosene-book topic or specialty. Most social networking sites provide subscriberswith a useful set of tools for creating communities based on a common interest.Use them. In the final analysis, whatever your e-book nicheand marketing method, you should always bear in mind that it is the quality ofyour product that will deliver on going sales. There is no point in having goodsales copy if your e-book does not live up to the hype. E-book buyers can beextremely fickle. If they feel short changed by your initial e-book offering,then they are unlikely to buy your next publication. custom essay service
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