Important shop fittings for fashion retailers

There are many options open to you if you want to get the most out of your fashion displays - and here are just a few of the most important items to consider.

Firstly, keeping your stock in pristine condition should be a top priority, as this will help create the right impression for customers and is likely to increase your sales.

One of the best ways to ensure all your garments look as good as possible is to invest in a fabric steamer, which can be used to remove creases and freshen up the clothing on sale.

In fact, these portable devices can be used on more than just the garments you stock - they also offer a quick and easy way to inject some new life into changing room curtains or other soft furnishings in your shop.

Of course, the way in which you store and display your clothes will have an impact on its appearance, which is why you need to think carefully about the kinds of racks and rails you will use on the shop floor.

While mobile garment rails can be incredibly useful to help move items around and restock your display stands, you may prefer something a little more permanent for the focus of your retail outlet.

You are likely to want rails of varying heights, allowing you to effectively showcase shorts and skirts alongside long dresses and jackets.

Many retailers choose to mount a garment rail parallel to the wall, making the best use of the area around the edge of the shop, without encroaching too much on the main part of the space.

This will give customers plenty of room to move around and browse the clothes on display in comfort, while spiral or cross-designed racks work well when positioned in the centre of a store with plenty of floor space around them.

As a fashion retailer, you will want to inspire shoppers to try new trends and come up with interesting combinations of garments - but this can be difficult to achieve if you are only using clothes rails in your store.

Mannequins, on the other hand, open up a whole world of possibilities. Not only can you use the life-sized models to show off entire outfits, you can combine the clothing with accessories, such as belts or necklaces and even shoes, to create a complete ensemble.

One of the advantages of using this approach is that you can encourage shoppers to splash out a little more of their hard-earned cash by suggesting the perfect accompaniment to a new dress or top.

And as mannequins come in all shapes and sizes nowadays, you can really have fun with your window displays and in-store promotions.

White, black and silver models are all on offer, providing a contemporary look, while you can buy mannequin heads or torsos separately if you want to highlight a particular product - or have limited floor space and want to try a more innovative approach to your shop displays.

Although mannequins are an excellent display solution, they are not much use when it comes to storing clothes.

So here, we return to garment rails - and more specifically coat hangers. It is easy to forget about these humble items in the grand scheme of your store, but choosing the wrong ones could have more of an impact than you may think.

The aim of any fashion retailer is to create a welcoming and stylish environment for shoppers, which is much more likely if all your fixtures and fittings match.

Hangers are available in a range of shapes, sizes, colours and materials, so you are sure to find something that suits your outlet - whether you want wooden hangers or plastic ones.

As well as their colour and appearance, also consider the type of hanger that you buy, because those designed specifically for trousers and skirts with clips at the top can do a much better job of showcasing such garments than basic wire options where you may have to fold things over in order to store them.

Meanwhile, delicate hangers featuring satin padding are on offer, which is ideal if you stock items such as lingerie. Not only will they protect the fabric, they will also help to enhance the luxurious atmosphere in your store - perfect if you are selling high-end or designer goods.

If you need fashion display solutions, visit Displaysense - the UK's leading shop fittings supplier. You will have to make sure you cover all the basics, so look out for items such as mannequins and wooden hangers. A garment rail can be a versatile choice, while a fabric steamer can help keep your displays looking great.

Related Articles - wooden hangers, fabric steamer, garment rail, mannequins,

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