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One of the leading events in Europe, Vitafoods Europe is known for its focus on dietary supplements, functional drinks, functional foods, nutricosmetics and nutraceuticals. Attracting a large audience annually, the objective of the event is to create awareness and promote well-being among the public. Having garnered an impressive reputation for its extensive research, Vitafoods Europe has experienced immense success over the recent years and will extend its reach to the Asian continent by hosting its first-ever Asian edition this coming September. Acknowledged as Vitafoods Asia, the inaugural event will provide insights to innovative products from South Korea, China and Japan. Vitafoods Asia was founded with the intention of targeting the flourishing health industry in the Asia Pacific, deemed as the second biggest global market for functional foods. This is mainly due to the benefits of the innovative products, combined with the growing consciousness of health risks and wellbeing issues in the increasingly ageing population of Asia. Vitafoods Asia will be held at the AsiaWorld-Expo in Hong Kong, and will take place for a duration of three days from the 7th to the 9th of September 2011. Taking the Asian market by storm, the launch of the event is expected to bring a number of business elites and research specialists including manufacturers, wholesalers, distributors, retailers, exporters, importers, scientists, development experts, marketing professionals, product developers and purchasers. In addition, the event targets scope of industries including dietary supplements, health foods, pharmaceuticals, natural and herbal medicines, biotechnology, ingredients and raw materials, nutricosmetic and raw materials, pet care products, household products and functional foods and beverages. Few of the programmes planned for Vitafoods Asia is VitaTrend, which provides insights to new ingredients and products in Asia and New Products Zone, which provides an opportunity to preview the latest trends, innovations and industry products. Other programs are Supplier Seminar Theatre, EAS Advisory Lessons and Vitafood Asia Networking Reception. Among the exhibitors are leading companies such as ASEAN Alliance of Health Supplement Associations (AAHSA), Bioplus Life Sciences, Biotropics Malaysia Berhad, Copalis, Coland Holdings Co. Ltd and Datamonitor. For travellers looking for hotels in Kowloon ,Eaton Hotel Hong Kong will be the ideal accommodation option. Guests staying in this hotel in Hong Kong will be in close proximity to a number of attractions including Temple Street and Jade Market.
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