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The officials of the economic crop administration bureau of the Department of Agriculture of Zhejiang Province told journalists that, the so-called geographic indication is the marrow of the agricultural tradition of a district, which usually represents the excellent prestige of a country that attaches great importance to its thousand-year experience and domain knowledge. As a result, the appeal of the geographic indication is matchless. To common consumers, the products obtaining the approval of the geographic indication are with reliable guarantee of quality, which can guide consumers to buy those products longjing . As a matter of fact, since Oct. 1st, 2008, dragon well tea has already officially implemented the national standards on geographic indication, including detailed regulations on the scope of protection, natural environment, production, transportation, storing, requirements, experiments and inspection and so on. Particularly in the application of the certification marks of Dragon Well tea, there is a set of detailed administrative provisions. In accordance to the national standards, the application, the examination and verification procedures and the snap check methods for the geographic indication are very rigid. Furthermore, there are punitive measures and striking means to punish the enterprises and individuals who illegally use the geographic indication. The strict national standards on geographic indication has paved a way to the registration of the EU Protection on Geographical Indications, as one of the insiders said, “Finally we got the pass from EU”. Now, being entitled to the high-level protection from the EU countries, longjing tea international popularity and brand favorite will be substantially strengthened, laying a solid foundation for the implementation of the internationalization strategy and the sharing of more control in the international high-end market.
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