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Visuals accelerate and improve information processing. Studies show that information is more likely to be absorbed and retained when there are visual prompts. In this respect, to see is truly to believe. People tend to believe whatever they see, which is why visual media have a strong influence on the general public. Take advertisements, for example. The purpose of ads is to present a product or service’s best features to the market that will most likely buy it. The most effective advertisements are audio-visual. In contrast with print and radio advertisements, television commercials are able to capture a wider number of consumers simply because they can portray a manufacturer’s offers in real life settings, which people relate to better. News broadcasting is another type of media content that can influence people’s views. The major players in politics, for instance, strive to create good public images through the news because they know that people largely base their political opinions on what they see in television news broadcasts. The Internet is a large venue with an international community. The advertising and news broadcasting industries have benefitted from the online viewing public, more so, when media streaming became popular. Online streaming allows viewers to watch TV shows online live usually for free--anywhere there is an available internet connection. Entertainment TV programs are perhaps the most accessed content online. This is not a surprising fact, since they are also the most consumed materials on television. Already influential in their traditional medium, these shows amplify their hold over the viewing public with the help of the Internet. Since people can watch TV shows online too, more viewers are updated with the latest styles and trends, which they also want to follow. Lifestyle shows are concrete examples of how powerful TV programs are, especially with the added exposure courtesy of the Internet. The popularity of shows about people changing their lifestyles to promote well-being has opened people’s minds to the benefits of healthy living. Talk shows also have quite a following both on television and online. These programs encourage their viewers to watch TV shows online and continue the discussion of topics in their websites.
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