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Recently, taste the fruit hawkers before you buy this trick used to attract business began to be Home Appliances Evolved into a source for companies to expand and enhance market competitiveness of Experience Consumption Marketing model. But before the experts interviewed pointed out that some companies currently experiencing the proposed spending just to stay in concept, to be truly experiential consumption, quality of personnel and shopping centers, stores Management And after Service Deng Jun inseparable. "If you buy Refrigerator The former can try, knowing that such severe frost refrigerator, we change another brand. "Consumers Miss Zhang told reporters, before her family used Matsushita Defrost refrigerator little problem, so not too much attention in this regard. Siemens refrigerator when the fancy new house style and structure, the results brought home the problem found in people fed up with the frosting. Increasingly competitive in the market today, after buying the first home appliance product sales model is being used more and more complaints from consumers, it is hoped Buyer Xinhua also like to buy Food , Can be to taste before you buy. The past two years, the concept of experiential consumption by appliance manufacturers have introduced home appliances market. As States United States In October 2006 while in the country opened 106 stores, then the experiential consumption as a store to upgrade the main contents, including the establishment of new areas and increase the shopping experience experience of two parts, specifically the establishment of modern, high-end, new experience area for Consumers visiting the store free of charge experience; the same time increase the store prototype site within the practice shows, conditionally allow consumers to experience products first-hand experience. Suning then also have the flagship store and a number of new store openings and launched an interactive experience-style consumption patterns, such as the shop in its Beijing Madian gathered Siemens, Samsung , Haier, Sony and a number of brand experience stores. To date, TCL In the nationwide "exciting new experience? HD-hyun Life "Activities are activities through designated stores and official website in Beijing, Shanghai, Guangzhou, Shenzhen and other 11 cities to recruit 100 families, and provide them with a 3-week LCD TV Free opportunity to experience first-hand trial LCD products. Beijing TCL Electronic Sales Co., Ltd. Marketing Manager Wu Yongsheng told reporters, appliances Marketplace TV The effect of high-definition disc players and home of the effect of regular television programs big difference has been questioned by consumers. Experiential consumption is actually a fair to consumers. Flat-panel TV market and is now a clear breakdown of the companies are targeting market segments with different characteristics of the product, consumers only through experience can feel the product features and performance nuances. In 2005, CCTV survey combined with many years of counseling centers on the results of consumer research, made ten trends of the Chinese consumer market, one of which is the experiential consumption patterns. However, the State Council Development Research Center of Market Economy Research Institute researcher Lu Renbo experiential consumption in certain boost in sales, while also said that some firms have proposed the Consumer Experience mostly remain in concept, but did not make the consumer experience to shopping really fun. To be truly experiential consumption, quality of personnel with shopping malls, store management and after-sales service Dengjun inseparable. Experts believe that the current appliance manufacturer launched the experiential consumption, mostly just stop in the store environment, the layout changes, while in service, sales, and no way to make real changes. It is understood that foreign and domestic consumption has experiential differences, as in buy a particular shopping Electrical , Businesses will provide consumers with free trial period for some time, if the consumer satisfaction, or exceeded a predetermined period, merchants from consumers Related expenses deducted, but the price is basically the same with other similar markets. In addition, both the delivery or return, the businesses are responsible for the costs incurred. The e-commerce company in China offers quality products such as Movie DVDs Sale Manufacturer , China Office Utility Software, and more. For more , please visit Discount Software Sales today!
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