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Custom shirts may sound like an anachronism in today’s fashion world where one can get a dazzling variety of ready to wear shirts. Dress designers go to great lengths to create sizes that will suit almost all body types. Mass produced shirts are available in a range of colours, designs, styles and fabrics at prices that range from very affordable at one end to the highly expensive designer shirt at the other end. Even if you select the best and most expensive designer shirt, some part of it seems out of place. The collar may not be “quite right”, the sleeves may be too short or too long for the length of your arm, it may not be fitting correctly around the chest or sit well on your shoulders, the pockets may appear too small or too large, the buttons do not go well with the trousers…and so on. The whole appearance may be discordant just because of a minor point in the ready-made shirt. This affects your image and the impression you create. In important business meetings, this could make a vital difference. Therefore, while mass produced shirts have millions of users around the world, still, a select few will insist on tailor made shirts to suit them. Such a dress shirt will cost more and it will take 2 to 3 weeks for the shirt to arrive. However, the positive aspects of a bespoke shirt far outweigh these inconveniences. When you decide to go in for a shirt made to fit you, you will need to give measurements of the collar, the shoulders, arms, sleeve length, chest and length. You can choose the fabric, colour and pattern, the buttons, the collar type and each small parameters that contributes to a finished whole. When you wear such a custom design custom shirt made especially for you, cut and stitched to perfection, not only will you feel comfortable but overall impression improves no end, giving you a unique look. All this comes at a price. Mass produced shirts use patterns whereas in a personal shirt, each aspect of tailoring is done manually from cutting to stitching to sewing. As such, a lot of labor and time goes into creating an individual shirt to measure. However, there are internet based online makers of men’s custom shirts and dress shirts that have computerized design facility to reduce costs and stitch shirts to suit each individual. For the price you pay for such a stitched shirt you could well buy two or even three designer shirts but you cannot compare the fit, comfort and style you get from a shirt made for you to the mass stitched ones. It is far better to have fewer but perfect shirts in your wardrobe than a closet full of ill-fitting clothes. We have had to develop unique production processes and sophisticated software, driving down the cost while bringing efficiency and consistency to a traditionally manual industry,” Kodjoe says. “Basically, the biggest challenge is the garment pattern. The reason why ready made production is so much cheaper and easier is that you work with one pattern. With us, in addition to all the different options, every shirt has a different pattern created specifically according to the body measurements of each individual customer. Traditionally, primarily because of individual patterns and expertise needed, custom-tailoring is all manual, which explains the time investment in each piece and thus, the cost/price. Our software enables us to generate each custom shirt pattern separately with manual supervision, and coupled with our streamlined hand-production processes, this enables us to offer our revolutionary prices.” Perhaps equally important, “we generally stay away from traditional retail dress shirts distribution and expensive marketing campaigns,” he explains.
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