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Galanz done jointly cctv market the main target for profit by wewtghjk wghjkl
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Galanz done jointly cctv market the main target for profit |
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Business,Business News,Business Opportunities
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Oligarchs move, waves are always off the market.
"51" Golden Week on the eve of the industry's de facto monopoly microwave Galanz announced two long-planned restructuring actions salvation Margins: special machine, the operating target from the past to expand the market in pursuit of more share-based shift to the pursuit of profit; also spent a lot together CCTV "Chinese taste", since May began to create "three-table" microwave food sections.
Profit for the first butcher Qi Dao
10 years, Galanz to the microwave market price of butcher's knife wielding well-known. Too frequent price wars, not only makes the microwave oven from a few thousand dollars worth several hundred dollars fell to a low, but also achievements in this market only Galanz, Haier, Midea and a few other brands to participate.
Galanz microwave oven, general manager of Korea's new young April 17, 2006, said Glanz headquarters will give up long been identified by low-cost strategy for victory, and control special machine, the operating target from the past more pursuit of market share shift to the pursuit of profit-based.
Test Galanz really give up the prices of butcher's knife is undoubtedly the touchstone of "51" Golden Week. Korea Green confirmed to reporters, this year's "51" period, the focus is no longer Galanz none other promotional price cuts, but around the market for high-end electronic oven display terminal, through live demonstrations and microwave food PK Competition in a variety of ways, promotion of microwave oven cooking, enabling consumers more value-added services.
Joint CCTV bigger market Korea Green also announced that, starting from May the exclusive title sponsorship of the program amid global thing as a "taste of China," The launch of "three-table" microwave food column.
Learned that the "delicious China? Three-table" program at noon will be two sets of prime-time appearance of CCTV, the awards show entertainment through live interactive cooking session to introduce and review light, microwave food, microwave cooking tips to share with the audience, and common sense, Galanz hope This is the program to the national audience more healthy food ideas and knowledge of life.
Quoted Han Qing China Sino Company 6 City 1656 consumer survey conducted in developed countries the proportion of households using the microwave oven up to 90% in stark contrast, 90% of Chinese users often use the microwave, but 60 % of consumers still mainly used for heating food.
Han Qing said the joint Galanz hope CCTV, China's microwave oven industry and market to promote the sustained, coordinated and healthy development.
Edited by Li Tao
home network analysis to reporters, giving up the price Galanz knife, turned more moderate than the price war, more pervasive means to manipulate the market, in fact, the strategic goal is to compete for available from the cake, turn to a higher level of bigger market pie up. I am China Crafts Suppliers writer, reports some information about pearl export series , sony ericsson z525.
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