Forum Link: HC Appliances (small appliances) Forum
[Original] induction cooker why the market was weak
2006 can be said to be a very unstable year for home appliances, copper changes the whole appliance manufacturers hesitate to warm spring temperatures suddenly plunged snow, all the design components of the appliance copper price fluctuations, really Sophomore head like a monk can not touch.
Cooker as a domestic household appliances just begun, the number of companies have made ambitious plans in early 2006 in preparation for the 2006 induction cooker on a big, fat sum. Existing appliance manufacturer, is entering the manufacturer has received orders for a large number of manufacturers, are all mind over Chi.
However, to the end of the first quarter of 2006, when the copper industry began to change, the power cord manufacturers, coil (coil) changes in production are constant adjustment as the market price. Copper rose to nearly 8,000, but when the supplier of these peripheral devices can no longer afraid to stand inventory, resulting in the coil manufacturer of induction cooker with ceramic plates in 2005 as manufacturers, silver ahead of schedule only to determine processing.
Appliance manufacturers all silly, and to adjust the cooker in the ex-factory price, the original model, it is difficult to operate the terminal, so that the chaotic end of the price system, and dealers will certainly not. In this way, manufacturers must re-adjust the product model, to re-determine the prices, this has led to a rise in the cost of product packaging, more models, but also managed to bring to the market a lot of inconvenience, not to mention the volatility of prices of raw materials, copper dropped in price, dealers are sensitive to price adjustment required manufacturers to follow, exhausted manufacturers. Only by constantly adjusting product prices change constantly passive model.
China's inland market every day cut the price of the market, as long as the money to be made of products, many manufacturers were pushing for a quick kill, the result both cases, far from the level of product quality, materials with different large white ceramic plate had a layer of black ink as black ceramic plate, power cable with copper clad aluminum material, and even some manufacturers use copper clad aluminum enameled wire to make coils. These manufacturers are still many. Market price of such products natural pull too.
These result in the appliance market is weak
it? Of course incomplete, we analyzed from the following aspects:
1, price volatility of raw materials, manufacturers can not be stock, high operating costs of manufacturing enterprises in 2006, before the pre-contract signing of the appliance manufacturers suffered a major loss orders, many enterprises had to close down. Cost growth, and sales of natural decline, the terminal is a wait and see attitude, not to say more purchase. As mentioned above, the domestic market, is constantly lower prices and very strong trend.
2, mild winter on the sales of the appliance a fatal blow. Induction habits of living in China are generally for eating hot pot, in the true sense when the kitchen is not used, to change the traditional Chinese cooking habits take years of guidance and efforts, or to a sudden change is very difficult Therefore, the second half but the producers wait the coming of Spring Festival, when, and quickly seize the opportunity a result, warmer winters allow the production and sale of heavy blow. It was learned that several OEM companies to the end of 2006, most of the staff lines are let go home New Year, but in January the production busy for a while, but it is not a concept in 2006.
Third, the concept of induction cooker in the kitchen compared with the traditional, not in the same category. We all know the old fire soup Why so expensive. Because the line of food more nutritious, taste good. Induction heating tool is fast, it is difficult to fire the old way of heating soup. Once again on the bottom of the pot is full flame heating, while the appliance is a local base, though the fiery than the efficiency of the appliance is poor, but the heating uniformity, consistency of the food is good, taste good shelf life, sterilization is also more comprehensive, but the appliance is only the bottom of the heating, because too fast, so slow Chaojiao, happiness, outside cook faster, the internal does not necessarily familiar with. I am an expert from China Telecommunications, usually analyzes all kind of industries situation, such as callaway warbird bag , wheeled carry on garment bag.
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