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Zhejiang five star wei-hong xu home appliance chain brewing revolution by drtyhjk dfcvb
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Zhejiang five star wei-hong xu home appliance chain brewing revolution |
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Business,Business News,Business Opportunities
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This is a home appliance chain has attracted all the attention of the marriage. Appliance sales in the low season in May, China's fourth largest home appliance chain Five Star announced the world's largest home appliance chain Best Buy reached an agreement with Best Buy, Five Star Holdings 180 million U.S. dollars. This attracted the attention of the public in international marriages, what will Zhejiang what kind of home appliance industry? Yesterday, this reporter interviewed the general manager of Five Star Group, Wei-Hong Xu, Zhejiang Branch.
Q: After the two major home appliance chain enterprises co-operation, Best Buy, Five Star will bring about what change?
A: The flow field in the current household appliances, such as Five Star and Best Buy co-operation between more than one billion yuan, or the first. The cooperation with Five Star, Best Buy is the industry investors, it brings to the star is a lot of new ideas.
First of all, Best Buy is caused by different interpretations in different stages of consumption. As a 40 years of experience with the company, Best Buy after the material scarcity, demand, oversupply and market segments in various stages, which is going through or will go through these stages of the star, the Best Buy experience would be a good guide. Second, in the future, Five Star's management style and advanced technology and international business will be merged.
Q: Zhejiang Best Buy consumers who can get any new experience?
Answer: Five Star, Best Buy gives consumers a new experience of Zhejiang will be very obvious.
Five Star and Best Buy's cooperation, first of all to the consumers of the biggest changes will extend the product line, consumers in choosing the product mix will become more abundant. As a leading consumer electronics products for the consumer electronics chain, Best Buy stores in the traditional household appliances account for only about 1 / 4, nearly 75% of the product will be electronics, home office, entertainment software, home appliances and related services, such as laptop computer to buy, there will be variety of computer packages for consumers to choose products with the existing structure quite different stores. Best Buy also with their own brand and custom brand, you can build models based on consumer demand and provide more personalized products.
Second, the two channels to integrate procurement, procurement costs will be greatly reduced, the price advantage will become more apparent, while manufacturers can secure more resources to the consumers better prices. Five Star will be included in future Best Buy global procurement system. Currently, Best Buy has been in Beijing, Shanghai and Shenzhen to build a sourcing center for procurement in the amount of more than 10 billion yuan to help reduce the purchase cost of Best Buy.
Third, cooperation, the star will be more emphasis on experiential marketing. Best Buy's business philosophy is "customer centric", stressed the vital customer experience through a voluntary choice for customers products. In order to accurately grasp customer needs, Best Buy store by running his own summing up the experimental experience, customer lifestyles and preferences of consumers for a market segment. Such as Best Buy selected the five segments to test customers, including small business owners, affluent professionals, home men, busy housewives and young fashion fans, different types of pilot stores target customers for their developed a different operating mode. Such as the pilot store for the busy housewife to provide personal shopping assistant service, customers agree in advance a personal shopping assistant, shopping in all matters of help. Affluent professionals for the pilot stores to increase the proportion of home theater products, but the pilot for young fashion enthusiasts games and computer products store more abundant.
In addition, product marketing, Best Buy will be the subject of marketing to bring consumers more changes in Zhejiang. The supermarkets are still based on the current provider-led, to do is to brand marketing, while Best Buy has entered the marketing phase of the theme, it will according to different stages and levels of consumer goods in the refined, consumers choose purchase provides a great convenience.
Soon, Zhejiang, Best Buy, the consumer can feel rewarding experiences, in the Five Star stores in Europe and the United States can see more and more products will be. I am China Telecommunications writer, reports some information about ge gas dryer , scroll compressors.
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